Reporter Keven / Kuala Lumpur
The 2025 Taiwan Expo in Malaysia was grandly held at the Kuala Lumpur Convention Centre from June 23 to 25, attracting more than 200 Taiwanese enterprises. JIEDENG International made a prominent appearance with its flagship product, the “Jinjing Water Softening Rod” With its eco-friendly, consumable-free design and innovative features for improving water quality, the product performed outstandingly and became one of the focal points of the exhibition.
TheJinjing Water Softening Rod adopts patented frequency oscillation technology, which effectively optimizes water molecule structure, improves water quality, reduces scale buildup, and enhances drinking taste. The product requires no electricity or chemical additives, aligning with global ESG sustainability trends. It is widely applied in agriculture, food and beverage, and food processing industries, and has been highly favored by the market.
Notably, theJinjing Water Softening Rod has passed multiple inspection certifications, ensuring product safety and quality. The product has also won gold awards in Japan, Korea, Thailand, and China, as well as a Silver Award at the Malaysia SDG International Invention Exhibition, receiving international recognition for its innovative technology and sustainable value.
During the exhibition, JIEDENG International attracted enthusiastic inquiries from about 30 buyers from Malaysia and ASEAN countries. Many industry players expressed strong interest in the product’s innovative technology and green brand philosophy, and have already scheduled follow-up business discussions, demonstrating a strong willingness to cooperate.
JIEDENG International’s General Manager, Hsiao Ping-Li, stated, “We are honored to participate in this year’s Taiwan Expo and to receive recognition from so many buyers in Malaysia and ASEAN. On-site interactions showed that the local market’s demand for eco-friendly water optimization products continues to rise. JIEDENG International will continue to invest in innovative R&D, promote industrial upgrading, and actively expand into international markets, working together with partners to achieve green and sustainable goals.”
The organizers pointed out that bilateral trade between Taiwan and Malaysia has repeatedly reached new highs, and the Taiwan Expo has become an important platform for Taiwanese enterprises to enter the ASEAN market. JIEDENG International’s success in winning over Malaysian buyers this time has not only greatly enhanced its brand image but also injected new momentum into the international expansion of Taiwan’s green and sustainable industries.
