{"id":54522,"date":"2023-05-18T16:56:28","date_gmt":"2023-05-18T08:56:28","guid":{"rendered":"https:\/\/gothe.tw\/?p=54522"},"modified":"2023-05-18T16:57:23","modified_gmt":"2023-05-18T08:57:23","slug":"%e7%b5%90%e5%90%88%e5%9c%a8%e5%9c%b0%e6%b0%b4%e6%9e%9c%e8%88%87%e5%9c%8b%e9%9a%9b%e7%ab%b6%e8%b3%bddad%e9%89%9b%e7%ad%86-%e8%87%ba%e7%a7%91%e5%a4%a7%e8%80%81%e5%b8%ab%e6%9d%8e%e6%a0%b9%e5%9c%a8","status":"publish","type":"post","link":"https:\/\/gothe.tw\/?p=54522","title":{"rendered":"\u7d50\u5408\u5728\u5730\u6c34\u679c\u8207\u570b\u969b\u7af6\u8cfdD&#038;AD\u925b\u7b46   \u81fa\u79d1\u5927\u8001\u5e2b\u674e\u6839\u5728\u5718\u968a\u7372iF\u8a2d\u8a08\u734e\u7b49\u591a\u9805\u570b\u969b\u8a2d\u8a08\u734e"},"content":{"rendered":"<p>\u8a18\u8005\u5f90\u6167\u660e\/\u53f0\u5317\u5831\u5c0e<\/p>\n<p class=\"yiv3593410277MsoNormal\">\u81fa\u79d1\u5927\u8a2d\u8a08\u7cfb\u526f\u6559\u6388\u674e\u6839\u5728\u5e36\u9818\u7814\u7a76\u751f\u8209\u8fa6\u300c\u82f1\u570b<span lang=\"EN-US\">D&AD<\/span>\u8a2d\u8a08\u53ca\u5ee3\u544a\u5927\u734e\u5e74\u5ea6\u5c55\u89bd\u300d\uff0c\u7372\u5f97<span lang=\"EN-US\">2023<\/span>\u5e74\u5fb7\u570b<span lang=\"EN-US\">iF<\/span>\u8a2d\u8a08\u734e\u300c\u6e9d\u901a\uff08<span lang=\"EN-US\">Communication<\/span>\uff09\u300d\u9805\u76ee\u300c\u6d3b\u52d5<span lang=\"EN-US\">\/<\/span>\u5ee3\u544a\uff08<span lang=\"EN-US\">Campaigns \/ Advertising<\/span>\uff09\u300d\u985e\u5225\u7684\u80af\u5b9a\u3002<span lang=\"EN-US\">iF<\/span>\u8a2d\u8a08\u734e\u7531\u5fb7\u570b\u570b\u969b\u8ad6\u58c7\u8a2d\u8a08\u6709\u9650\u516c\u53f8\uff08<span lang=\"EN-US\">International Forum Design GmbH<\/span>\uff09\u8209\u8fa6\uff0c\u6b77\u53f2\u60a0\u4e45\uff0c\u582a\u7a31\u8a2d\u8a08\u754c\u5967\u65af\u5361\u734e\uff0c<span lang=\"EN-US\">2023<\/span>\u5e74\u5c31\u6709\u4f86\u81ea<span lang=\"EN-US\">56<\/span>\u500b\u570b\u5bb6\u3001\u5c07\u8fd1<span lang=\"EN-US\">11000<\/span>\u4ef6\u7684\u4f5c\u54c1\u53c3\u8cfd\u3002\u5728\u9019\u4e4b\u524d\uff0c\u8a72\u5c55\u89bd\u53ca\u8996\u89ba\u8a2d\u8a08\u4e5f\u65e9\u5df2\u6a6b\u6383\u570b\u5167\u5916\u734e\u9805\uff0c\u5305\u542b\u7d10\u7d04\u85dd\u8853\u6307\u5c0e\u4ff1\u6a02\u90e8\u5e74\u5ea6\u734e\u3001\u7d05\u9ede\u6e9d\u901a\u8a2d\u8a08\u3001\u4e9e\u6d32\u6700\u5177\u5f71\u97ff\u529b\u8a2d\u8a08\u734e\u3001\u53f0\u7063<span lang=\"EN-US\">4A<\/span>\u5275\u610f\u734e\u7b49\u3002<\/p>\n<figure id=\"attachment_54524\" aria-describedby=\"caption-attachment-54524\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-54524\" src=\"https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/1-1-500x333.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/1-1-500x333.jpg 500w, https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/1-1-300x200.jpg 300w, https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/1-1.jpg 554w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-54524\" class=\"wp-caption-text\">\u25b2\u8d70\u9032\u5c55\u89bd\u6b63\u5982\u8d70\u9032\u925b\u7b46\u4e4b\u4e2d\u3002<\/figcaption><\/figure>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">D&AD<\/span>\u6bcf\u5e74\u7372\u734e\u4f5c\u54c1\u90fd\u6703\u65bc\u6771\u4eac\u3001\u5df4\u9ece\u3001\u4e0a\u6d77\u3001\u58a8\u723e\u672c\u7b49\u57ce\u5e02\u5de1\u8ff4\u5c55\u89bd\uff0c\u537b\u5f9e\u4f86\u6c92\u6709\u4f86\u904e\u81fa\u7063\u3002\u56e0\u6b64\u9019\u6b21\u300c<span lang=\"EN-US\">D&AD<\/span>\u81fa\u7063\u5c55\u300d\u4e3b\u8996\u89ba\u7684\u8a2d\u8a08\u6982\u5ff5\uff0c\u5c31\u662f\u8981\u63ed\u958b<span lang=\"EN-US\">D&AD<\/span>\u7684\u795e\u79d8\u9762\u7d17\uff0c\u7531\u674e\u6839\u5728\u767c\u60f3\uff0c\u8a2d\u8a08\u6240\u540c\u5b78\u675c\u6d69\u744b\u57f7\u884c\uff0c\u5c07<span lang=\"EN-US\">D&AD<\/span>\u7684\u4e94\u7a2e\u734e\u9805\uff0c\u300c\u6728\u925b\u7b46\u734e\u300d\u3001\u300c\u77f3\u58a8\u925b\u7b46\u734e\u300d\u3001\u300c\u9ec3\u925b\u7b46\u734e\u300d\u3001\u300c\u9ed1\u925b\u7b46\u734e\u300d\u3001\u300c\u767d\u925b\u7b46\u734e\u300d\uff0c\u4e00\u4e00\u5256\u958b\uff0c\u4e26\u5728\u925b\u7b46\u5167\u653e\u5165\u81fa\u7063\u6c34\u679c\uff0c\u5c55\u73fe\u672c\u571f\u7684\u7279\u8272\u3002<\/p>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3593410277MsoNormal\">\u674e\u6839\u5728\u5206\u4eab\uff0c\u5728\u300c\u5207\u958b\u925b\u7b46\u300d\u7684\u6642\u5019\uff0c\u7b2c\u4e00\u5200\u662f\u5f88\u5bb9\u6613\u7684\uff0c\u53ef\u4ee5\u76f4\u89c0\u5730\u5782\u76f4\u5256\u958b\uff0c\u4f46\u5f8c\u7e8c\u8981\u600e\u9ebc\u53bb\u5207\u5272\uff0c\u5c31\u9700\u8981\u66f4\u591a\u5275\u610f\u7684\u767c\u60f3\uff0c\u4e26\u7528\u4e0d\u540c\u7684\u89d2\u5ea6\u591a\u65b9\u5617\u8a66\u3002\u800c\u9019\u4e9b\u300c\u5256\u958b\u7684\u925b\u7b46\u300d\u9664\u4e86\u5728\u6d77\u5831\u4e0a\u5448\u73fe\uff0c\u4e5f\u843d\u5be6\u5728\u5c55\u89bd\u7684\u5404\u65b9\u9762\uff1a\u5c55\u5ef3\u7684\u8a2d\u8a08\u8b93\u89c0\u5c55\u8005\u50cf\u662f\u9032\u5165\u925b\u7b46\u88e1\uff0c\u5728\u958b\u5e55\u5100\u5f0f\u4e2d\uff0c\u4ed6\u5011\u4e5f\u7279\u5730\u8a02\u88fd\u4e00\u500b\u925b\u7b46\u5f62\u72c0\u7684\u86cb\u7cd5\uff0c\u7d66\u5927\u5bb6\u5207\u958b\u3002<\/p>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">2021<\/span>\u5e74\uff0c\u300c\u674e\u6839\u5728\u8a2d\u8a08\u5be6\u9a57\u5ba4\u300d\u5728\u81fa\u79d1\u5927\u300c\u81fa\u7063\u5efa\u7bc9\u79d1\u6280\u4e2d\u5fc3\u300d\u7684\u652f\u6301\u4e0b\uff0c\u9996\u6b21\u5f15\u9032<span lang=\"EN-US\">D&AD<\/span>\u7684\u7372\u734e\u4f5c\u54c1\u5de1\u8ff4\u5c55\uff0c\u8b93\u81fa\u7063\u5b78\u751f\u53ca\u8a2d\u8a08\u5e2b\u4e0d\u662f\u53ea\u80fd\u9060\u7aef\u89c0\u8cde\u87a2\u5e55\u4e0a\u6241\u5e73\u7684\u5716\u50cf\uff0c\u800c\u662f\u80fd\u771f\u7684\u6478\u5230\u3001\u770b\u5230\u5be6\u9ad4\u7684\u4f5c\u54c1\u3002\u674e\u6839\u5728\u8aaa\u660e\uff0c<span lang=\"EN-US\">D&AD<\/span>\u4ee5\u5c0d\u54c1\u8cea\u8981\u6c42\u8457\u7a31\uff0c\u6bcf\u5e74\u53ea\u6703\u6709<span lang=\"EN-US\">5%<\/span>\u7684\u4f5c\u54c1\u88ab\u63d0\u540d\uff0c\u5728\u570b\u969b\u4e0a\u9817\u8ca0\u76db\u540d\uff0c<span lang=\"EN-US\">2012<\/span>\u5e74\u860b\u679c\u8a2d\u8a08\u5718\u968a\u7372\u734e\u5f8c\uff0c\u4e00\u5411\u4fdd\u5bc6\u53c8\u4f4e\u8abf\u7684\u4ed6\u5011\u5168\u54e1\u98db\u5230\u502b\u6566\u9818\u734e\uff0c\u53f2\u7121\u524d\u4f8b\u96c6\u9ad4\u516c\u958b\u4eae\u76f8\uff0c\u8a72\u7af6\u8cfd\u7684\u91cd\u8981\u5ea6\u5f9e\u4e2d\u5c31\u53ef\u898b\u4e00\u6591\u3002<\/p>\n<figure id=\"attachment_54525\" aria-describedby=\"caption-attachment-54525\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-54525\" src=\"https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/2-1-500x333.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/2-1-500x333.jpg 500w, https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/2-1-300x200.jpg 300w, https:\/\/gothe.tw\/wp-content\/uploads\/2023\/05\/2-1.jpg 554w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-54525\" class=\"wp-caption-text\">\u25b2\u958b\u5e55\u5f0f\u4e2d\uff0c\u81fa\u79d1\u5927\u8a2d\u8a08\u7cfb\u526f\u6559\u6388\u674e\u6839\u5728\uff08\u53f3\uff09\u548c\u81fa\u7063\u5efa\u7bc9\u79d1\u6280\u4e2d\u5fc3\u57f7\u884c\u9577\u6c5f\u7dad\u83ef\uff08\u5de6\uff09\u4e00\u8d77\u5207\u958b\u8c61\u5fb5D&AD\u7684\u925b\u7b46\uff0c\u63ed\u958b\u570b\u969b\u7d1a\u5927\u734e\u7684\u9762\u7d17\u3002<\/figcaption><\/figure>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3593410277MsoNormal\">\u5c0d\u65bc\u518d\u6b21\u7372\u734e\uff0c\u674e\u6839\u5728\u8868\u793a\uff0c\u5f97\u734e\u662f\u80af\u5b9a\uff0c\u53ef\u662f\u4e26\u4e0d\u662f\u6700\u91cd\u8981\u7684\uff0c\u91cd\u9ede\u662f\u900f\u904e\u53c3\u8207\u570b\u969b\u7d1a\u7684\u7af6\u8cfd\uff0c\u770b\u898b\u4f86\u81ea\u5404\u570b\u7684\u7af6\u722d\u8005\u5728\u505a\u4ec0\u9ebc\uff0c\u57f9\u990a\u773c\u754c\u53ca\u5224\u5225\u8a2d\u8a08\u512a\u7f3a\u9ede\u80fd\u529b\u3002\u4ed6\u4ea6\u5f37\u8abf\uff0c\u770b\u5230\u5225\u4eba\u7684\u9577\u8655\u540c\u6642\uff0c\u4e5f\u8981\u8a8d\u8b58\u81ea\u5df1\u7684\u512a\u52e2\u4ee5\u53ca\u8173\u4e0b\u571f\u5730\u7684\u6587\u5316\uff0c\u624d\u80fd\u5f9e\u9019\u6a23\u88ab\u5f71\u97ff\u8207\u5f71\u97ff\u4ed6\u4eba\u7684\u904e\u7a0b\u4e2d\uff0c\u5b78\u7fd2\u300c\u770b\u300d\u8207\u300c\u88ab\u770b\u300d\u7684\u65b9\u6cd5\u3002<\/p>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3593410277MsoNormal\">\u674e\u6839\u5728\u591a\u5e74\u81f4\u529b\u65bc\u5f15\u5165\u570b\u5916\u5c55\u89bd\uff0c\u9664\u4e86<span lang=\"EN-US\">2021<\/span>\u5e74\u3001<span lang=\"EN-US\">2022<\/span>\u5e74\u5747\u6709\u8209\u884c<span lang=\"EN-US\">D&AD<\/span>\u81fa\u7063\u5c55\uff0c<span lang=\"EN-US\">2020<\/span>\u5e74\u5c31\u66fe\u8207\u81fa\u7063\u5efa\u7bc9\u79d1\u6280\u4e2d\u5fc3\u57f7\u884c\u9577\u6c5f\u7dad\u83ef\u6559\u6388\u3001\u5efa\u7bc9\u7cfb\u90b1\u5955\u65ed\u6559\u6388\u5171\u540c\u63a8\u52d5\u8207\u5fb7\u570b\u5a01\u746a\u5305\u6d69\u65af\u5927\u5b78\u5171\u540c\u5408\u4f5c\u8209\u8fa6\u300c\u5305\u6d69\u65af\u767e\u5e74\u5de5\u4f5c\u574a\u8207\u5c55\u89bd\u300d\u00a0\u3002<\/p>\n<p class=\"yiv3593410277MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3593410277MsoNormal\">\u674e\u6839\u5728\u8a8d\u70ba\uff0c\u5f15\u9032\u570b\u5916\u5c55\u89bd\u7684\u610f\u7fa9\u9664\u4e86\u8b93\u81fa\u7063\u770b\u898b\u4ed6\u570b\u7684\u5275\u65b0\uff0c\u4e5f\u662f\u8b93\u570b\u969b\u770b\u898b\u81fa\u7063\u8a2d\u8a08\u5708\u7684\u80fd\u91cf\u3002\u4ed6\u4e5f\u8ddf\u6211\u5011\u5206\u4eab\uff0c\u53bb\u5e74<span lang=\"EN-US\">D&AD<\/span>\u81fa\u7063\u53c3\u8cfd\u8005\u662f\u662f<span 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