{"id":191939,"date":"2025-11-06T15:34:55","date_gmt":"2025-11-06T07:34:55","guid":{"rendered":"https:\/\/gothe.tw\/?p=191939"},"modified":"2025-11-06T15:34:55","modified_gmt":"2025-11-06T07:34:55","slug":"%e8%97%9d%e7%be%a4%e9%9b%86%e5%9c%98%e8%91%a3%e4%ba%8b%e9%95%b7%e7%8e%8b%e6%ad%a3%e5%9d%a4%e5%9c%a8%e9%95%b7%e6%a6%ae%e5%a4%a7%e5%ad%b8%e5%8d%9a%e5%a3%ab%e7%8f%ad%e9%96%8b%e8%a8%ad%e3%80%8c%e5%93%81","status":"publish","type":"post","link":"https:\/\/gothe.tw\/?p=191939","title":{"rendered":"\u85dd\u7fa4\u96c6\u5718\u8463\u4e8b\u9577\u738b\u6b63\u5764\u5728\u9577\u69ae\u5927\u5b78\u535a\u58eb\u73ed\u958b\u8a2d\u300c\u54c1\u724c\u7ba1\u7406\u5c08\u984c\u7814\u8a0e\u300d\u8ab2\u7a0b"},"content":{"rendered":"<div>\n<p>\u8a18\u8005\u9ec3\u6587\u535a\uff0f\u53f0\u5357\u5831\u5c0e<\/p>\n<p>\u9577\u69ae\u5927\u5b78\u535a\u58eb\u73ed\u70ba\u6df1\u5316\u4f01\u696d\u54c1\u724c\u7d93\u71df\uff0c\u7279\u5225\u8058\u8acb\u85dd\u7fa4\u91ab\u5b78\u7f8e\u5bb9\u96c6\u5718\u8463\u4e8b\u9577\u66a8\u77e5\u540d\u91ab\u7f8e\u7522\u696d\u9818\u5c0e\u8005\u738b\u6b63\u5764\u91ab\u5e2b\u65bc\u9577\u69ae\u5927\u5b78\u7d93\u71df\u7ba1\u7406\u535a\u58eb\u73ed\u958b\u8a2d\u300c\u54c1\u724c\u7ba1\u7406\u5c08\u984c\u7814\u8a0e\u300d\u8ab2\u7a0b\uff0c\u8ab2\u7a0b\u63a1\u6bcf\u9031\u6388\u8ab2\uff0c\u5354\u52a9\u535a\u58eb\u5b78\u751f\u7d50\u5408\u4f01\u7ba1\u7406\u8ad6\u8207\u5be6\u52d9\uff0c\u5b78\u7fd2\u5982\u4f55\u6253\u9020\u77e5\u540d\u54c1\u724c\uff0c\u738b\u6b63\u5764\u91ab\u5e2b\u4ee5\u300c\u54c1\u724c\u91d1\u5b57\u5854\u300d\u7684\u6a21\u578b\u4f86\u6388\u8ab2\uff0c\u4e26\u4ee5\u53f0\u7063\u7d71\u4e00\u8d85\u5546\u5496\u5561CITY CAFE\u70ba\u5be6\u4f8b\uff0c\u89e3\u6790\u5176\u5982\u4f55\u5f9e\u5e73\u50f9\u5165\u9580\u5496\u5561\u4e00\u8def\u8e8d\u5347\u81f3\u6578\u767e\u5104\u5143\u71df\u6536\uff0c\u6210\u70ba\u4f01\u696d\u54c1\u724c\u5178\u7bc4\u3002<\/p>\n<figure id=\"attachment_565149\" aria-describedby=\"caption-attachment-565149\" style=\"width: 2040px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-565149\" src=\"https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214.jpg\" alt=\"\" width=\"2050\" height=\"1604\" srcset=\"https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214.jpg 2050w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214-768x601.jpg 768w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214-1536x1202.jpg 1536w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214-2048x1602.jpg 2048w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214-150x117.jpg 150w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214-696x545.jpg 696w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/aceb80e44bbdfa0fc7f995e705d1f214-1068x836.jpg 1068w\"><figcaption id=\"caption-attachment-565149\" class=\"wp-caption-text\">\u738b\u6b63\u5764\u91ab\u5e2b\u5728\u9577\u69ae\u5927\u5b78\u535a\u58eb\u73ed\u958b\u8a2d\u300c\u54c1\u724c\u7ba1\u7406\u5c08\u984c\u7814\u8a0e\u300d\u8ab2\u7a0b\u3002\uff08\u5716\uff0f\u738b\u6b63\u5764\u63d0\u4f9b\uff09<\/figcaption><\/figure>\n<p>\u738b\u6b63\u5764\u91ab\u5e2b\u6307\u51fa\uff0c\u95dc\u65bc\u54c1\u724c\u91d1\u5b57\u5854(Brand Pyramid)\uff0c\u6700\u91cd\u8981\u7684\u6210\u679c\u5c31\u662f\u300c\u54c1\u724c\u5171\u9cf4\u300d(Brand Resonance)\uff0c\u4efb\u4f55\u4f01\u696d\u82e5\u60f3\u6253\u9020\u300c\u54c1\u724c\u300d\uff0c\u53ef\u4ee5\u5f9e\u54c1\u724c\u91d1\u5b57\u5854\u8457\u624b\uff0c\u91d1\u5b57\u5854\u7684\u5e95\u5c64\u662f\u54c1\u724c\u51f8\u986f\uff0c\u7136\u5f8c\u4f9d\u7167\u7522\u54c1\u7684\u529f\u80fd\u6027\u50f9\u503c\u8207\u60c5\u611f\u50f9\u503c\uff0c\u9010\u6b65\u63d0\u5347\u5230\u6d88\u8cbb\u8005\u5171\u9cf4\uff0c\u7522\u751f\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u529f\u80fd\u6027\u50f9\u503c\u662f\u6307\u7522\u54c1\u80fd\u5920\u7a69\u5b9a\u4f9b\u61c9\u3001\u54c1\u8cea\u53ef\u9760\u3001\u50f9\u683c\u5408\u7406\uff1b\u60c5\u611f\u50f9\u503c\u662f\u6307\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u60c5\u611f\u9023\u7d50\u3001\u5275\u9020\u9ad4\u9a57\u8a18\u61b6\uff0c\u54c1\u724c\u91d1\u5b57\u5854\u9802\u7aef\u5247\u662f\u300c\u54c1\u724c\u5171\u9cf4\u300d\uff0c\u6709\u5171\u9cf4\u7684\u6d88\u8cbb\u8005\u6703\u7522\u751f\u300c\u884c\u70ba\u5fe0\u8aa0\u3001\u5fc3\u7406\u4f9d\u9644\u3001\u793e\u7fa4\u611f\u3001\u4e3b\u52d5\u53c3\u8207\u300d\uff0c\u900f\u904e\u5c64\u5c64\u9010\u6b65\u5347\u7d1a\uff0c\u4f01\u696d\u624d\u80fd\u8d70\u51fa\u4f4e\u50f9\u7af6\u722d\uff0c\u9081\u5411\u54c1\u724c\u6ea2\u50f9\u8207\u9577\u671f\u7d93\u71df\u3002<\/p>\n<figure id=\"attachment_565150\" aria-describedby=\"caption-attachment-565150\" style=\"width: 3712px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-565150\" src=\"https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3.jpg\" alt=\"\" width=\"3722\" height=\"2661\" srcset=\"https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3.jpg 3722w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3-768x549.jpg 768w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3-1536x1098.jpg 1536w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3-2048x1464.jpg 2048w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3-150x107.jpg 150w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3-696x498.jpg 696w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3-1068x764.jpg 1068w, https:\/\/www.thehubnews.net\/wp-content\/uploads\/d87aa915fc0ede94ae9005d2bf69c6e3-100x70.jpg 100w\"><figcaption id=\"caption-attachment-565150\" class=\"wp-caption-text\">\u738b\u6b63\u5764\u91ab\u5e2b\u5728\u9577\u69ae\u5927\u5b78\u535a\u58eb\u73ed\u958b\u8a2d\u300c\u54c1\u724c\u7ba1\u7406\u5c08\u984c\u7814\u8a0e\u300d\u8ab2\u7a0b\u3002\uff08\u5716\uff0f\u738b\u6b63\u5764\u63d0\u4f9b\uff09<\/figcaption><\/figure>\n<p>\u6253\u9020\u54c1\u724c\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u7d71\u4e00\u8d85\u5546\u5496\u5561\u6191\u85c9\u8d85\u5546\u904d\u5e03\u5168\u53f0\u7684\u64da\u9ede\u53ca\u6a19\u6e96\u5316\u7684\u6a5f\u53f0\u8207\u6d41\u7a0b\uff0c\u8b93\u6d88\u8cbb\u8005\u53ef\u300c\u96a8\u6642\u8cb7\u4e00\u676f\u3001\u559d\u4e00\u676f\u300d\uff0c\u9019\u5efa\u7acb\u4e86\u54c1\u724c\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u7684\u9ad8\u5ea6\u66dd\u5149\u7387\u8207\u4f7f\u7528\u9ecf\u8457\u5ea6\uff0c\u63a5\u8457\u642d\u914d\u98a8\u5473\u5275\u65b0\u8207\u54c1\u985e\u5ef6\u4f38\uff0c\u7531\u539f\u672c\u7684\u7f8e\u5f0f\u3001\u62ff\u9435\uff0c\u9010\u6b65\u64f4\u5c55\u5230\u5176\u4ed6\u98a8\u5473\u8207\u8f15\u98df\u7d44\u5408\uff0c\u6b64\u8209\u4e0d\u50c5\u64f4\u5927\u5ba2\u7fa4\uff0c\u4e5f\u63d0\u5347\u55ae\u676f\u5ba2\u55ae\u50f9\uff0c\u7136\u5f8c\u54c1\u724c\u5411\u4e0a\u5ef6\u4f38\uff0c\u6253\u9020\u7cbe\u54c1\u7dda\uff1b\u7d71\u4e00\u8d85\u5546\u64c1\u6709\u9f90\u5927\u6578\u91cf\u7684\u6703\u54e1\u8207\u63a1\u7528\u6578\u64da\u7d93\u71df\uff0c\u85c9\u7531OPEN POINT\u6703\u54e1\u6a5f\u5236\u3001\u884c\u52d5app\u3001\u5bc4\u676f\u8207\u9810\u8a02\u529f\u80fd\uff0c\u5efa\u69cb\u54c1\u724c\u8207\u6703\u54e1\u751f\u614b\uff0c\u63d0\u5347\u56de\u982d\u7387\u8207\u54c1\u724c\u9ecf\u8457\u5ea6\uff0c\u900f\u904e\u4e0a\u8ff0\u8def\u5f91\uff0c\u7d71\u4e00\u8d85\u5546\u5496\u5561\u57282023\u5e74\u71df\u6536\u9054\u7d04170\u5104\u5143\uff0c\u8d85\u904e\u661f\u5df4\u514b\u5496\u5561\u7684149\u5104\u5143\uff0c\u9019\u4e00\u6210\u529f\u7d93\u9a57\u5c0d\u8a31\u591a\u6210\u9577\u4e2d\u4f01\u696d\u5177\u5099\u9ad8\u5ea6\u501f\u93e1\u50f9\u503c\u3002<\/p>\n<p>\u738b\u6b63\u5764\u91ab\u5e2b\u672c\u8eab\u662f\u4f01\u7ba1\u535a\u58eb\u8207\u76ae\u819a\u79d1\u5c08\u79d1\u91ab\u5e2b\uff0c\u73fe\u4efb\u53f0\u7063\u7f8e\u5bb9\u91ab\u7642\u4fc3\u9032\u5354\u6703\u7406\u4e8b\u9577\u8207\u85dd\u7fa4\u91ab\u5b78\u7f8e\u5bb9\u96c6\u5718\u8463\u4e8b\u9577\uff0c\u5728\u9577\u69ae\u5927\u5b78\u535a\u58eb\u73ed\u6388\u8ab2\u54c1\u724c\u7ba1\u7406\u8207\u4f9b\u61c9\u93c8\u7ba1\u7406\uff0c\u5728\u6210\u529f\u5927\u5b78EMBA\u4f01\u7ba1\u78a9\u58eb\u73ed\u6388\u8ab2\u9023\u9396\u54c1\u724c\u7d93\u71df\u7ba1\u7406\uff0c\u5728\u6210\u529f\u5927\u5b78\u9644\u8a2d\u91ab\u9662\u6388\u8ab2\u7f8e\u5bb9\u91ab\u5b7820\u591a\u5e74\u3002\u85dd\u7fa4\u91ab\u7f8e\u96c6\u5718\u65d7\u4e0b\u67091\u5bb6Dr.\u85dd\u7fa4\u4fdd\u990a\u54c1\u516c\u53f8\u820721\u5bb6\u85dd\u7fa4\u91ab\u7f8e\u8a3a\u6240\u5206\u5e03\u5728\u53f0\u7063\u5404\u7e23\u5e02\u3002<\/p>\n<p>\u738b\u6b63\u5764\u91ab\u5e2b\u8868\u793a\uff0c\u65e5\u5f8c\u5c07\u6301\u7e8c\u65bc\u5b78\u754c\u3001\u7522\u696d\u754c\u4e4b\u9593\u6a4b\u63a5\uff0c\u671f\u671b\u6709\u66f4\u591a\u4f01\u696d\u900f\u904e\u300c\u54c1\u724c\u91d1\u5b57\u5854\u300d\u8def\u5f91\uff0c\u8907\u88fd\u6210\u529f\u7d93\u71df\u6a21\u5f0f\uff0c\u5275\u9020\u66f4\u9ad8\u9644\u52a0\u50f9\u503c\u3002<\/p>\n<p><strong>\u63a8\u85a6\u95b1\u8b80\uff1a<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.thehubnews.net\/archives\/565102?utm_source=rss&utm_medium=related&utm_campaign=%E8%97%9D%E7%BE%A4%E9%9B%86%E5%9C%98%E8%91%A3%E4%BA%8B%E9%95%B7%E7%8E%8B%E6%AD%A3%E5%9D%A4%E5%9C%A8%E9%95%B7%E6%A6%AE%E5%A4%A7%E5%AD%B8%E5%8D%9A%E5%A3%AB%E7%8F%AD%E9%96%8B%E8%A8%AD%E3%80%8C%E5%93%81%E7%89%8C%E7%AE%A1%E7%90%86%E5%B0%88%E9%A1%8C%E7%A0%94%E8%A8%8E%E3%80%8D%E8%AA%B2%E7%A8%8B\">\u5f71\u97f3\/\u9cf3\u51f0\u98b1\u98a8\u5f62\u6210 \u9810\u6e2c\u9019\u671f\u9593\u8207\u6771\u5317\u5b63\u98a8\u5f71\u97ff\u81fa\u7063<\/a><\/li>\n<li><a href=\"https:\/\/www.thehubnews.net\/archives\/565083?utm_source=rss&utm_medium=related&utm_campaign=%E8%97%9D%E7%BE%A4%E9%9B%86%E5%9C%98%E8%91%A3%E4%BA%8B%E9%95%B7%E7%8E%8B%E6%AD%A3%E5%9D%A4%E5%9C%A8%E9%95%B7%E6%A6%AE%E5%A4%A7%E5%AD%B8%E5%8D%9A%E5%A3%AB%E7%8F%AD%E9%96%8B%E8%A8%AD%E3%80%8C%E5%93%81%E7%89%8C%E7%AE%A1%E7%90%86%E5%B0%88%E9%A1%8C%E7%A0%94%E8%A8%8E%E3%80%8D%E8%AA%B2%E7%A8%8B\">\u5357\u81fa\u79d1\u5927\u5546\u7ba1\u5b78\u9662\u8209\u8fa6\u570b\u969b\u7814\u8a0e\u6703\u3000\u6cd5\u5fb7\u65e5\u8d8a\u7b49\u5404\u570b\u77e5\u540d\u5b78\u8005\u62b5\u53f0\u53c3\u8207<\/a><\/li>\n<li><a href=\"https:\/\/www.thehubnews.net\/archives\/564824?utm_source=rss&utm_medium=related&utm_campaign=%E8%97%9D%E7%BE%A4%E9%9B%86%E5%9C%98%E8%91%A3%E4%BA%8B%E9%95%B7%E7%8E%8B%E6%AD%A3%E5%9D%A4%E5%9C%A8%E9%95%B7%E6%A6%AE%E5%A4%A7%E5%AD%B8%E5%8D%9A%E5%A3%AB%E7%8F%AD%E9%96%8B%E8%A8%AD%E3%80%8C%E5%93%81%E7%89%8C%E7%AE%A1%E7%90%86%E5%B0%88%E9%A1%8C%E7%A0%94%E8%A8%8E%E3%80%8D%E8%AA%B2%E7%A8%8B\">\u5f0e\u756b\u5eca\u5373\u5c07\u55ac\u9077\u6b77\u53f2\u5efa\u7bc9\u300c\u5055\u884c\u793e\u300d\u3000\u9996\u5c55\u5f90\u6c38\u65ed\u4ee5\u300c\u6f64\u6f64 l\u016bn-l\u016bn\u300d\u70ba\u984c<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u8a18\u8005\u9ec3\u6587\u535a\uff0f\u53f0\u5357\u5831\u5c0e \u9577\u69ae\u5927\u5b78\u535a\u58eb\u73ed\u70ba\u6df1\u5316\u4f01<\/p>\n","protected":false},"author":6,"featured_media":191940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[423],"class_list":["post-191939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life","tag-423","two-columns"],"_links":{"self":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts\/191939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191939"}],"version-history":[{"count":0,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts\/191939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/media\/191940"}],"wp:attachment":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}