{"id":116918,"date":"2024-01-17T09:30:00","date_gmt":"2024-01-17T01:30:00","guid":{"rendered":"https:\/\/gothe.tw\/?p=116918"},"modified":"2024-01-17T09:30:00","modified_gmt":"2024-01-17T01:30:00","slug":"%e3%80%8a%e9%a6%99%e6%b8%af01%e3%80%8b%e5%95%9f%e7%94%a8%e3%80%8cunified-id-2-0%e3%80%8d%e5%bc%95%e9%a0%98%e6%95%b8%e7%a2%bc%e5%bb%a3%e5%91%8a%e5%b8%82%e5%a0%b4%e7%99%bc%e5%b1%95%e6%96%b0%e6%96%b9","status":"publish","type":"post","link":"https:\/\/gothe.tw\/?p=116918","title":{"rendered":"\u300a\u9999\u6e2f01\u300b\u555f\u7528\u300cUnified ID 2.0\u300d\u5f15\u9818\u6578\u78bc\u5ee3\u544a\u5e02\u5834\u767c\u5c55\u65b0\u65b9\u5411"},"content":{"rendered":"
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\u517c\u9867\u7528\u6237\u79c1\u96b1\u548c\u5ee3\u544a\u76f8\u95dc\u6027 \u00a0\u63a8\u52d5\u6578\u78bc\u5ee3\u544a\u751f\u614b\u5708\u900f\u660e\u5316<\/p>\n

\u9999\u6e2f<\/span>2024\u5e741\u670817\u65e5<\/span> \/\u7f8e\u901a\u793e\/ \u2014 \u9999\u6e2f\u53d7\u773e\u9762\u6700\u5ee3\u3001\u50b3\u64ad\u5f71\u97ff\u529b\u6700\u5927\u7684\u4e92\u806f\u7db2\u548c\u65b0\u805e\u4f01\u696d\u300a\u9999\u6e2f01\u300b\u4eca\u65e5\u5ba3\u4f48\uff0c\u5f15\u5165\u4e26\u555f\u7528\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848Unified ID 2.0\uff08UID2\uff09\uff0c\u4ee5\u61c9\u5c0dcookieless\u4e92\u806f\u7db2\u6642\u4ee3\u6240\u5e36\u4f86\u7684\u4e00\u7cfb\u5217\u6311\u6230\u3002UID2\u6700\u521d\u7531 The Trade Desk \u958b\u767c\uff0c\u662f\u4e00\u9805\u9762\u5411\u958b\u653e\u4e92\u806f\u7db2\u7684\u65b0\u4e00\u4ee3\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\uff0c\u65e8\u5728\u517c\u9867\u6d88\u8cbb\u8005\u5c0d\u66f4\u9ad8\u900f\u660e\u5ea6\u53ca\u63a7\u5236\u529b\u7684\u9700\u6c42\u7684\u524d\u63d0\u4e0b\uff0c\u5be6\u73fe\u66f4\u5927\u7a0b\u5ea6\u7684\u500b\u6027\u5316\uff0c\u540c\u6642\u4fdd\u6709\u63d0\u4f9b\u76f8\u95dc\u5ee3\u544a\u7684\u80fd\u529b\u3002<\/p>\n

\u6839\u64daSimilarweb\u6578\u64da\u986f\u793a\uff0c\u300a\u9999\u6e2f01\u300b\u6bcf\u6708\u8a2a\u554f\u91cf\u3001\u5e73\u5747\u4e0d\u91cd\u8986\u8a2a\u5ba2\u91cf\u5728\u9999\u6e2f\u672c\u5730\u5a92\u9ad4\u4e2d\u5747\u6392\u540d\u7b2c\u4e00\uff0c\u662f\u6700\u591a\u4eba\u6536\u770b\u7684\u672c\u5730\u5a92\u9ad4\uff0c\u5177\u5099\u5ee3\u6cdb\u7684\u50b3\u5a92\u5f71\u97ff\u529b[1]<\/sup>\u3002\u300a\u9999\u6e2f01\u300b\u5c07\u5a92\u9ad4\u8207\u5927\u6578\u64da\u76f8\u7d50\u5408\uff0c\u70ba\u7528\u6236\u5448\u73fe\u512a\u8cea\u7684\u65b0\u805e\u8cc7\u8a0a\u7684\u540c\u6642\uff0c\u4fc3\u6210\u5ee3\u544a\u5546\u8207\u7528\u6236\u4e4b\u9593\u826f\u597d\u7684\u9ad4\u9a57\u8207\u4e92\u52d5\u3002\u7136\u800c\uff0c\u96a8\u8457\u6d88\u8cbb\u8005\u9010\u6f38\u63d0\u9ad8\u79c1\u96b1\u5b89\u5168\u610f\u8b58\u4ee5\u53ca\u7b2c\u4e09\u65b9cookies\u5373\u5c07\u9000\u5834\uff0c\u300a\u9999\u6e2f01\u300b\u73fe\u6b63\u5be6\u65bd\u517c\u9867\u79c1\u96b1\u53ca\u7cbe\u6e96\u71df\u92b7\u7684\u5ee3\u544a\u71df\u92b7\u89e3\u6c7a\u65b9\u6848\u3002\u9019\u540c\u6642\u4e5f\u662f\u6574\u500b\u6578\u78bc\u5ee3\u544a\u5e02\u5834\u7684\u9700\u6c42\u3002<\/p>\n

UID2\u4f5c\u70ba\u65b0\u4e00\u4ee3\u7db2\u7d61\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\uff0c\u53ef\u59a5\u5584\u5730\u89e3\u6c7a\u9019\u4e00\u9700\u6c42\u3002\u4e0d\u50c5\u5982\u6b64\uff0c\u5b83\u9084\u53ef\u4ee5\u4ee4\u300a\u9999\u6e2f01\u300b\u80fd\u5920\u7d50\u5408\u5167\u90e8\u6578\u64da\u5206\u6790\u5e73\u53f0\uff0c\u4ee5\u66f4\u900f\u660e\u3001\u66f4\u9ad8\u6548\u3001\u66f4\u7cbe\u6e96\u3001\u66f4\u591a\u7dad\u5ea6\u7684\u65b9\u5f0f\u5e6b\u52a9\u5ee3\u544a\u5546\u5206\u6790\u5ee3\u544a\u6295\u5165\u6210\u6548\uff0c\u5be6\u6642\u8abf\u6574\u5ee3\u544a\u6295\u653e\u9810\u7b97\u7b56\u7565\uff0c\u6700\u7d42\u63d0\u5347\u5ee3\u544a\u6548\u76ca\u3002<\/p>\n

\u300a\u9999\u6e2f01\u300b\u884c\u653f\u7e3d\u88c1\u8607\u66c9\u5a77\u8868\u793a\uff1a\u300c\u300a\u9999\u6e2f01\u300b\u671f\u671b\u70ba\u5ee3\u544a\u5546\u8207\u7528\u6236\u69cb\u5efa\u66f4\u7dca\u5bc6\u7684\u9023\u7e6b\uff0c\u5171\u5275\u54c1\u724c\u5f71\u97ff\u529b\u3002Unified ID 2.0\u5df2\u6210\u719f\u5730\u61c9\u7528\u65bc\u591a\u500b\u570b\u5bb6\u8207\u5730\u5340\u7684\u5ee3\u544a\u751f\u614b\u7cfb\u7d71\u4e2d\uff0c\u76f8\u4fe1\u8a72\u65b9\u6848\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u70ba\u672a\u4f86\u9762\u5c0d\u300ecookieless\u300f\u7684\u4e92\u806f\u7db2\u4e16\u754c\u505a\u8db3\u5145\u5206\u7684\u6e96\u5099\u3002\u6211\u5011\u4e5f\u76f8\u4fe1\uff0c\u7576\u8d8a\u4f86\u8d8a\u591a\u5a92\u9ad4\u53ca\u767c\u4f48\u5546\u652f\u6301Unified ID 2.0\u6642\uff0c\u6574\u500b\u751f\u614b\u5708\u5c07\u8b8a\u5f97\u66f4\u7acb\u9ad4\u548c\u66f4\u5b8c\u6574\uff0c\u540c\u6642\u7528\u6237\u4e5f\u53ef\u6839\u64da\u500b\u6027\u5316\u7684\u63a8\u4ecb\u5167\u5bb9\u505a\u51fa\u7cbe\u660e\u6d88\u8cbb\uff0c\u63d0\u5347\u4ed6\u5011\u7684\u5ee3\u544a\u9ad4\u9a57\u3002\u300d<\/p>\n

The Trade Desk\u9999\u6e2f\u66a8\u53f0\u7063\u7e3d\u7d93\u7406\u984f\u4efb\u5ef7\u8868\u793a\uff1a\u300c\u6211\u5011\u5f88\u9ad8\u8208\u300a\u9999\u6e2f01\u300b\u5ba3\u4f48\u555f\u7528Unified ID 2.0\uff0c\u9019\u4e5f\u518d\u4e00\u6b21\u9a57\u8b49\u4e86\u696d\u754c\u5c0d\u65bc\u9019\u4e00\u65b9\u6848\u7684\u652f\u6301\u3002\u4f5c\u70ba\u9999\u6e2f\u300e\u958b\u653e\u4e92\u806f\u7db2\u300f\u7684\u4ee3\u8868\u6027\u5e73\u53f0\uff0c\u6211\u5011\u76f8\u4fe1\u300a\u9999\u6e2f01\u300b\u7684\u9019\u4e00\u8209\u63aa\u5c07\u70ba\u9999\u6e2f\u5a92\u9ad4\u751a\u81f3\u5176\u4ed6\u672c\u5730\u958b\u653e\u4e92\u806f\u7db2\u5e73\u53f0\u8d77\u5230\u793a\u7bc4\u4f5c\u7528\u3002\u6211\u5011\u671f\u5f85\u672a\u4f86\u8207\u66f4\u591a\u7684\u672c\u5730\u5a92\u9ad4\u53ca\u5ee3\u544a\u5546\u5408\u4f5c\uff0c\u5171\u540c\u5275\u9020\u4e00\u500b\u66f4\u6ce8\u91cd\u79c1\u96b1\u3001\u66f4\u9ad8\u6548\u3001\u66f4\u900f\u660e\u7684\u5ee3\u544a\u751f\u614b\u5708\u3002\u300d<\/p>\n

\u6b64\u5916\uff0c\u300a\u9999\u6e2f01\u300b\u4ea6\u5ba3\u4f48\u6210\u70ba\u672c\u6e2f\u9996\u9593\u5f15\u5165OpenPath\u7684\u5a92\u9ad4\u3002OpenPath\u7531The Trade Desk\u65bc2022\u5e742\u6708\u63a8\u51fa\uff0c\u81f4\u529b\u65bc\u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u76f4\u63a5\u9023\u63a5\u81f3\u512a\u8cea\u6578\u78bc\u5ee3\u544a\u8cc7\u6e90\u7684\u80fd\u529b\u3002\u900f\u904e\u00a0OpenPath\uff0c\u5ee3\u544a\u5546\u53ef\u76f4\u63a5\u8207\u5a92\u9ad4\u63d0\u4f9b\u7684\u5ee3\u544a\u8cc7\u6e90\u5c0d\u63a5\uff0c\u5a92\u9ad4\u4ea6\u80fd\u6700\u5927\u7a0b\u5ea6\u5730\u5f9e\u4e2d\u7372\u5f97\u5ee3\u544a\u6536\u76ca\u3002OpenPath\u65e8\u5728\u6d88\u9664\u6578\u78bc\u5ee3\u544a\u884c\u696d\u4f9b\u61c9\u93c8\u4e0a\u7684\u4f4e\u6548\u60c5\u6cc1\uff0c\u5982\u4ea4\u6613\u4e0d\u900f\u660e\uff0c\u300c\u570d\u58bb\u82b1\u5712\u300d\uff08Walled Garden\uff09\u7279\u6b0a\u7b49\u3002<\/p>\n

\n\n\n\n
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[1] https:\/\/www.similarweb.com\/top-websites\/hong-kong\/news-and-media\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\u95dc\u65bc\u300a\u9999\u6e2f<\/b>01\u300b
<\/b>\u300a\u9999\u6e2f01\u300b2016\u5e74\u65bc\u9999\u6e2f\u6210\u7acb\uff0c\u662f\u9999\u6e2f\u53d7\u773e\u9762\u6700\u5ee3\u3001\u50b3\u64ad\u5f71\u97ff\u529b\u6700\u5927\u7684\u4e92\u806f\u7db2\u548c\u65b0\u805e\u4f01\u696d\uff0c\u6bcf\u6708\u8a2a\u554f\u91cf\u3001\u5e73\u5747\u4e0d\u91cd\u8986\u8a2a\u5ba2\u91cf\uff0c\u5168\u6e2f\u7b2c\u4e00\uff0c\u6975\u5177\u9818\u5c0e\u5730\u4f4d\u3002<\/p>\n

\u300a\u9999\u6e2f01\u300b\u79c9\u6301\u5021\u8b70\u578b\u5a92\u9ad4\u7684\u5148\u884c\u8005\u89d2\u8272\uff0c\u81f4\u529b\u69cb\u5efa\u300c\u5a92\u9ad4+\u300d\u751f\u6d3b\u5e73\u53f0\uff0c\u900f\u904e60\u591a\u689d\u65b0\u805e\u53ca\u751f\u6d3b\u983b\u9053\uff0c\u70ba\u8b80\u8005\u5e36\u4f86\u6700\u5feb\u3001\u6700\u65b0\u7684\u65b0\u805e\u8cc7\u8a0a\uff0c\u6db5\u84cb\u672c\u5730\u3001\u4e2d\u570b\u53ca\u570b\u969b\u65b0\u805e\u3001\u7d93\u6fdf\u3001\u9ad4\u80b2\u3001\u793e\u5340\u4eba\u7269\u5927\u5c0f\u4e8b\u3001\u5a1b\u6a02\u6d88\u9592\u4ee5\u81f3\u4eba\u6587\u54f2\u5b78\u7814\u7a76\u7b49\uff0c\u4e26\u900f\u904e\u5275\u65b0\u79d1\u6280\uff0c\u9f13\u52f5\u6709\u5efa\u8a2d\u6027\u7684\u4ea4\u6d41\u53ca\u4e92\u52d5\uff0c\u5efa\u7acb\u793e\u6703\u6b78\u5c6c\u611f\uff0c\u63a8\u52d5\u793e\u6703\u9032\u6b65\u3002\u6191\u85c9\u512a\u8cea\u65b0\u805e\u53ca\u751f\u6d3b\u5167\u5bb9\uff0c\u300a\u9999\u6e2f01\u300b\u4ea6\u7a81\u7834\u56fa\u6709\u5a92\u9ad4\u6846\u67b6\uff0c\u70ba\u8b80\u8005\u5e36\u4f86\u500b\u4eba\u5316\u7684\u7dda\u4e0a\u751f\u6d3b\u670d\u52d9\uff0c\u5305\u62ec\u6d3b\u52d5\u9ad4\u9a57\u3001\u7db2\u4e0a\u8cfc\u7269\u3001\u6148\u5584\u6d3b\u52d5\u53ca\u91ab\u7642\u5065\u5eb7\u7b49\uff0c\u7121\u7e2b\u9023\u7e6b\u9999\u6e2f\u4eba\u7684\u751f\u6d3b\u3002<\/p>\n

\u95dc\u65bc<\/b>The Trade Desk
<\/b>The Trade Desk\"\u2122\"\u00a0\u662f\u4e00\u5bb6\u70ba\u8cb7\u65b9\u63d0\u4f9b\u5168\u6e20\u9053\u7a0b\u5e8f\u5316\u5ee3\u544a\u8cfc\u8cb7\u670d\u52d9\u7684\u5ee3\u544a\u6280\u8853\u516c\u53f8\u3002\u901a\u904eThe Trade Desk\u7684\u81ea\u52a9\u96f2\u7aef\u5e73\u53f0\uff0c\u5ee3\u544a\u8cb7\u65b9\u53ef\u4ee5\u5efa\u7acb\u3001\u7ba1\u7406\u548c\u512a\u5316\u591a\u7a2e\u5f62\u5f0f\u548c\u7d42\u7aef\u7684\u6578\u78bc\u5ee3\u544a\u6d3b\u52d5\u3002The Trade Desk\u7684\u5e73\u53f0\u7d50\u5408\u4e86\u4e3b\u8981\u6578\u64da\u3001\u6d41\u91cf\u8cc7\u6e90\u548c\u5a92\u9ad4\u8cc7\u6e90\uff0c\u80fd\u5920\u78ba\u4fdd\u6700\u5927\u7684\u8986\u84cb\u7bc4\u570d\u548c\u6c7a\u7b56\u80fd\u529b\u3002\u540c\u6642\uff0cThe Trade Desk\u7684\u5e73\u53f0\u901a\u904e\u4f01\u696dAPI\u53ef\u4ee5\u652f\u63f4\u81ea\u5b9a\u7fa9\u529f\u80fd\u958b\u767c\u3002The Trade Desk\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u52a0\u5dde\u6587\u5716\u62c9\uff0c\u4e26\u5728\u5317\u7f8e\u3001\u6b50\u6d32\u548c\u4e9e\u592a\u5340\u8a2d\u6709\u8fa6\u516c\u5ba4\u3002\u77ad\u89e3\u66f4\u591a\u8a73\u60c5\uff0c\u8acb\u700f\u89bdthetradedesk.com<\/a>\uff0c\u6216\u95dc\u6ce8Facebook<\/a>\u3001Twitter<\/a>\u00a0\u53ca LinkedIn<\/a> \u5c08\u9801\u3002<\/p>\n<\/div>\n

\n\u65b0\u805e\u4f86\u6e90\uff1aPR Newswire<\/p>\n

\u4ee5\u4e0a\u65b0\u805e\u6295\u7a3f\u5167\u5bb9\u7531PR Newswire \u7f8e\u901a\u793e\u5168\u6b0a\u81ea\u8ca0\u8cac\u4efb\uff0c\u82e5\u6709\u6d89\u53ca\u4efb\u4f55\u9055\u53cd\u6cd5\u4ee4\u3001\u9055\u53cd\u672c\u7db2\u7ad9\u6703\u54e1\u689d\u6b3e\u3001\u6709\u4fb5\u5bb3\u7b2c\u4e09\u4eba\u6b0a\u76ca\u4e4b\u865e\uff0c\u5c07\u4e00\u6982\u7531PR Newswire \u7f8e\u901a\u793e\u627f\u64d4\u6cd5\u5f8b\u53ca\u640d\u5bb3\u8ce0\u511f\u4e4b\u8cac\u4efb\uff0c\u8207\u65b0\u982d\u689dThehubnews\u7121\u95dc\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u517c\u9867\u7528\u6237\u79c1\u96b1\u548c\u5ee3\u544a\u76f8\u95dc\u6027 \u00a0\u63a8\u52d5\u6578\u78bc\u5ee3\u544a\u751f\u614b<\/p>\n","protected":false},"author":6,"featured_media":116919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[423],"class_list":["post-116918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life","tag-423","two-columns"],"_links":{"self":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts\/116918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116918"}],"version-history":[{"count":0,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts\/116918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/media\/116919"}],"wp:attachment":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}