{"id":105191,"date":"2023-12-11T10:00:00","date_gmt":"2023-12-11T02:00:00","guid":{"rendered":"https:\/\/gothe.tw\/?p=105191"},"modified":"2023-12-11T10:00:00","modified_gmt":"2023-12-11T02:00:00","slug":"nielseniq%ef%bc%9a%e9%a6%99%e6%b8%af%e5%9c%a8%e5%85%a7%e5%9c%b0%e9%81%8a%e5%ae%a2%e7%9a%84%e5%ba%a6%e5%81%87%e9%a1%98%e6%9c%9b%e6%b8%85%e5%96%ae%e4%b8%ad%e4%bd%94%e9%a6%96%e4%bd%8d","status":"publish","type":"post","link":"https:\/\/gothe.tw\/?p=105191","title":{"rendered":"NielsenIQ\uff1a\u9999\u6e2f\u5728\u5167\u5730\u904a\u5ba2\u7684\u5ea6\u5047\u9858\u671b\u6e05\u55ae\u4e2d\u4f54\u9996\u4f4d"},"content":{"rendered":"<div>\n<div>\n<ul><\/ul>\n<ul>\n<li>     \u9999\u6e2f\u4ee5\u591a\u5143\u5316\u7684\u65c5\u904a\u6d3b\u52d5\u5305\u62ec\u7f8e\u98df\uff0c\u8cfc\u7269\uff0c\u53ca\u7576\u5730\u9ad4\u9a57\uff0c\u6210\u529f\u5438\u5f15\u773e\u591a\u65c5\u904a\u524d\u4f86\u89c0\u5149\u3002   <\/li>\n<li>     72%\u7684\u53d7\u8a2a\u8005\u652f\u6301\u9ad8\u6d88\u8cbb\u8cfc\u7269\uff0c\u4e3b\u8981\u8cfc\u8cb7\u9700\u6c42\u70ba\u5962\u4f88\u54c1\u548c\u7f8e\u5bb9\u7522\u54c1\u3002   <\/li>\n<li>     \u5927\u591a\u6578\u4eba\u8a08\u5283\u5728\u4e00\u5e74\u5167\u91cd\u904a\u9999\u6e2f\uff0c\u4e26\u6253\u7b97\u6d88\u8cbb\u66f4\u591a\u3002   <\/li>\n<\/ul>\n<ul><\/ul>\n<p> \u9999\u6e2f \u2013<a href=\"https:\/\/www.media-outreach.com\/\"> Media OutReach Newswire<\/a> \u2013 2023\u5e7412\u670811\u65e5<b> <\/b>\u2013 \u75ab\u60c5\u904e\u5f8c\uff0c\u8207\u6b50\u6d32\u3001\u5317\u7f8e\u548c\u5927\u6d0b\u6d32\u76f8\u6bd4\uff0c\u5167\u5730\u51fa\u5883\u65c5\u5ba2\u66f4\u50be\u5411\u4ee5\u4e9e\u6d32\u70ba\u65c5\u904a\u76ee\u7684\u5730\uff0c\u5176\u4e2d\u5230\u9999\u6e2f\u65c5\u904a\u7684\u504f\u611b\u5ea6\u66f4\u6709\u6240\u4e0a\u5347\u3002NielsenIQ \u767c\u4f48\u7684 \u300cThe Redifined Mainland Tourists\u300d\u5831\u544a\u986f\u793a\uff0c\u65c5\u5ba2\u4f86\u6e2f\u65c5\u904a\u7684\u4e09\u5927\u76ee\u7684\u9996\u8981\u662f\u8cfc\u7269\uff0c\u5176\u6b21\u662f\u89c0\u5149\u548c\u5ea6\u5047\uff0c\u5206\u5225\u6709 56% \u548c 46% \u7684\u53d7\u8a2a\u8005\u8868\u793a\u8a8d\u540c\u3002 <\/p>\n<p> \u65c5\u5ba2\u4f86\u6e2f\u76ee\u7684\u591a\u6a23\u5316\uff0c30%\u7684\u65c5\u5ba2\u5e0c\u671b\u4f86\u6e2f\u6d88\u8cbb\u8cfc\u7269\uff0c\u800c70%\u7684\u65c5\u5ba2\u5247\u7dad\u6301\u57fa\u672c\u7684\u65c5\u904a\u8981\u6c42\uff0c\u4f86\u6e2f\u9ad4\u9a57\u7368\u7279\u7684\u7576\u5730\u6587\u5316\u53ca\u904a\u89bd\u3002\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u6240\u63a8\u5ee3\u7684\u4fc3\u92b7\u512a\u60e0\u548c\u96fb\u5b50\u652f\u4ed8\u7684\u4fbf\u5229\u6027\uff0c\u66f4\u70ba\u65c5\u5ba2\u5e36\u4f86\u7368\u7279\u9ad4\u9a57\u3002 <\/p>\n<p><b>\u4e92\u52d5\u71df\u92b7\u548c\u96f6\u552e\u9ad4\u9a57\uff1a\u5bc6\u5207\u806f\u7e6b\u548c\u95dc\u806f<\/b> <\/p>\n<p> \u5118\u7ba1\u8cfc\u7269\u4ecd\u70ba\u65c5\u5ba2\u8a2a\u6e2f\u7684\u4e3b\u8981\u76ee\u7684\uff0c\u4f46\u5167\u5730\u65c5\u5ba2\u518d\u5230\u9999\u6e2f\u65c5\u904a\u6642\uff0c\u95dc\u6ce8\u7684\u4e0d\u50c5\u9650\u65bc\u8cfc\u8cb7\u5546\u54c1\uff0c\u540c\u6642\u4e5f\u95dc\u6ce8\u8cfc\u7269\u9ad4\u9a57\u3002 <\/p>\n<p> \u300c\u5927\u591a\u6578\u5167\u5730\u65c5\u5ba2\u91cd\u904a\u9999\u6e2f\u90fd\u5c0b\u6c42\u8cfc\u7269\u9ad4\u9a57\u3002\u9999\u6e2f\u8cfc\u7269\u6240\u63d0\u4f9b\u7684\u7368\u7279\u5546\u54c1\u3001\u7d44\u5408\u3001\u5c08\u70ba\u904a\u5ba2\u8a2d\u8a08\u7684\u5546\u54c1\uff0c\u5c0d\u65bc\u5438\u5f15\u904a\u5ba2\u975e\u5e38\u91cd\u8981\u3002\u53d7\u5168\u7403\u901a\u8139\u5f71\u97ff\uff0c\u50f9\u683c\u512a\u52e2\u8f03\u5f31\uff0c\u900f\u904e\u7279\u5225\u4fc3\u92b7\u8207\u96f6\u552e\u9ad4\u9a57\u5c07\u5e36\u4f86\u66f4\u5927\u5546\u6a5f\u3002\u300dNielsenIQ Vice President of Consumer Insights \u2500 Mandy Tam \u8868\u793a\u3002 <\/p>\n<p> \u300c\u5982\u4eca\uff0c\u65c5\u5ba2\u76f8\u7576\u4f9d\u8cf4\u793e\u4ea4\u5a92\u9ad4\u4ee5\u7372\u53d6\u65c5\u904a\u8cc7\u8a0a\u548c\u7db2\u8cfc\u9ad4\u9a57\uff0c\u5145\u5206\u4f7f\u7528\u793e\u7fa4\u5e73\u53f0\u9032\u884c\u65c5\u904a\u884c\u92b7\uff0c\u4ee4\u65c5\u5ba2\u8a2a\u6e2f\u9ad4\u9a57\u8b8a\u5f97\u66f4\u7368\u7279\u548c\u6709\u8da3\u3002\u300dMandy Tam \u5efa\u8b70\u3002 <\/p>\n<p><b>\u8cfc\u7269\u9700\u6c42\u8f49\u8b8a\u53ca\u65c5\u904a\u6d88\u8cbb\u589e\u52a0<\/b> <\/p>\n<p> \u5831\u544a\u986f\u793a\uff0c2023\u5e74\u5167\u5730\u65c5\u5ba2\u65c5\u904a\u6d88\u8cbb\u8f032019\u5e74\u589e\u6f3221%\uff0c2023\u5e74\u5e73\u5747\u6bcf\u6b21\u65c5\u904a\u6d88\u8cbb\u70ba33,000\u6e2f\u5143\u3002\u6642\u88dd\u8207\u7f8e\u599d\u70ba\u5438\u5f15\u5167\u5730\u65c5\u5ba2\u8cfc\u7269\u4e4b\u4e3b\u8981\u5169\u5927\u985e\u5225\u3002\u7f8e\u599d\u7522\u54c1\u4ecd\u7136\u662f\u5230\u8a2a\u524d\u8a08\u5283\u8cfc\u8cb7\u7684\u985e\u5225\uff0c\u5316\u599d\u54c1\u88ab\u8996\u70ba\u5feb\u901f\u6d88\u8cbb\u54c1\u4e2d\u589e\u9577\u6700\u5feb\u7684\u5546\u54c1\uff0c\u82072019\u5e74\u76f8\u6bd4\u7684\u92b7\u552e\u984d\u589e\u9577\u4e8633%<sup>[1]<\/sup> \u3002\u5f9e\u4e0d\u540c\u7684\u6d88\u606f\u4f86\u6e90\u986f\u793a\uff0c\u5167\u5730\u65c5\u5ba2\u540c\u6642\u4e5f\u5c0d\u65bc\u9999\u6e2f\u7684\u91d1\u878d\u670d\u52d9\u6df1\u611f\u8208\u8da3\u3002 <\/p>\n<p> \u5118\u7ba1\u8cfc\u7269\u70ba\u65c5\u5ba2\u8a2a\u6e2f\u4e4b\u4e3b\u8981\u539f\u56e0\uff0c\u96a8\u8457\u65c5\u5ba2\u9700\u6c42\u8f49\u8b8a\uff0c48%\u7684\u65c5\u5ba2\u5728\u75ab\u60c5\u5f8c\u5247\u9078\u64c7\u5176\u4ed6\u66ff\u4ee3\u65b9\u6848\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5167\u5730\u904a\u5ba2\u5728\u6fb3\u9580\u7684\u6d88\u8cbb\u6d3b\u52d5\u8207\u9017\u7559\u5929\u6578\u589e\u52a0\u3002\u65c5\u5ba2\u65bc\u6fb3\u9580\u6d88\u8cbb\u7684\u985e\u5225\u8f03\u591a\uff0c\u5305\u62ec\u6642\u88dd\u3001\u88dc\u5145\u54c1\u548c\u500b\u4eba\u8b77\u7406\u7522\u54c1\u3002 <\/p>\n<p><b>Omnichannel Dynamic<\/b><b>\uff1a\u5728\u4eba\u5de5\u667a\u80fd\u548c\u79d1\u6280\u4e3b\u5c0e\u7684\u6642\u4ee3\uff0c\u7db2\u8cfc\u6210\u4e86\u5e38\u614b\u4e26\u5e36\u4f86\u66f4\u591a\u6a5f\u6703<\/b> <\/p>\n<p> \u4e2d\u570b\u65c5\u5ba2\u900f\u904e\u7dda\u4e0a\u3001\u7dda\u4e0b\u7684\u66ff\u4ee3\u8cfc\u7269\u6e20\u9053\uff0c\u62b5\u92b7\u8de8\u5883\u8cfc\u7269\u7684\u9650\u5236\u3002\u5831\u544a\u986f\u793a\uff0c\u7db2\u8cfc\u4ecd\u7136\u662f\u5e38\u614b\uff0c42%\u7684\u8cb7\u5bb6\u8868\u793a\u4ed6\u5011\u900f\u904e\u6d77\u5916\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u8cfc\u7269\u3002\u4e2d\u570b\u65c5\u5ba2\u8a8d\u70ba\u7db2\u8cfc\u5c07\u6703\u7e7c\u7e8c\u6d41\u884c\u3002\u300c\u9700\u8981\u52a0\u5f37\u63a8\u52d5\u4e00\u9ad4\u5316\u6e20\u9053\u7684\u7b56\u7565\u65b9\u5411\uff0c\u4ee5\u628a\u63e1\u7dda\u4e0a\u7dda\u4e0b\u6e20\u9053\u4e92\u52d5\u7684\u6a5f\u9047\u3002\u300dMandy Tam \u5efa\u8b70\u3002 <\/p>\n<p><b>\u95dc\u65bc<\/b><b>NIQ<\/b><b>\u4e2d\u570b\u65c5\u5ba2\u7814\u7a76<\/b> <br \/> NIQ\u4e2d\u570b\u65c5\u5ba2\u7814\u7a76\u5206\u6790\uff0c\u75312010\u5e74\u958b\u59cb\uff0c\u4e2d\u570b\u5167\u5730\u65c5\u5ba2\u5230\u8a2a\u9999\u6e2f\u7684\u4e0d\u540c\u65c5\u904a\u666f\u9ede\u53ca\u76f8\u95dc\u666f\u9ede\u7684\u65c5\u884c\u6a21\u5f0f\u3001\u8cfc\u7269\u884c\u70ba\u548c\u53c3\u89c0\u9ad4\u9a57\u3002\u7814\u7a76\u65bc2023\u5e748\u6708\u9032\u884c\uff0c\u6700\u65b0\u8abf\u67e5\u7d50\u679c\u57fa\u65bc\u5c0d1,000\u540d\u4f86\u81ea\u5927\u7063\u5340\u53ca\u5176\u4ed6\u91cd\u9ede\u57ce\u5e02\u3001\u5e74\u9f61\u4ecb\u4e4e18\u81f365\u6b72\u3001\u65bc2023\u5e74\u5230\u8a2a\u9999\u6e2f\u7684\u5167\u5730\u65c5\u5ba2\u7684\u7db2\u4e0a\u8a2a\u8ac7\u3002 <\/p>\n<p><sup>[1] <\/sup>\u8cc7\u6599\u4f86\u6e90\uff1aNIQ Retail Measurement Service\uff0cMoving Annual Total (MAT) 2023\u5e749\u6708\u82072019\u5e74\u76f8\u6bd4 <\/p>\n<p>Hashtag: #NielsenIQ #ConsumerIntelligence #ConsumerMarketingInsights #MainlandTourists #Tourism<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/nielseniq\/\" class=\"social-media-link\">https:\/\/www.linkedin.com\/company\/nielseniq\/<\/a><br \/><a href=\"https:\/\/www.twitter.com\/nielseniq\" class=\"social-media-link\"><img decoding=\"async\" loading=\"lazy\" style=\"margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px\" src=\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/iconmonstr-twitter-1-24.png\" width=\"24\" height=\"24\" data-no-lazy=\"1\">https:\/\/www.twitter.com\/nielseniq<\/a><br \/><a href=\"https:\/\/www.facebook.com\/NielsenIQ.global\/\" class=\"social-media-link\"><img decoding=\"async\" loading=\"lazy\" style=\"margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px\" src=\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/iconmonstr-facebook-1-24.png\" width=\"24\" height=\"24\" data-no-lazy=\"1\">https:\/\/www.facebook.com\/NielsenIQ.global\/<\/a><br \/><a href=\"https:\/\/www.instagram.com\/nielseniq\/\" class=\"social-media-link\"><img decoding=\"async\" loading=\"lazy\" style=\"margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px\" src=\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/resize-instagram-24.png\" width=\"24\" height=\"24\" data-no-lazy=\"1\">https:\/\/www.instagram.com\/nielseniq\/<\/a><br \/><a href=\"https:\/\/www.youtube.com\/channel\/UCYgAtbXKtOHSPlF81g56c3w\" class=\"social-media-link\"><img decoding=\"async\" loading=\"lazy\" style=\"margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px\" src=\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/iconmonstr-youtube-6-24.png\" width=\"24\" height=\"24\" data-no-lazy=\"1\">https:\/\/www.youtube.com\/channel\/UCYgAtbXKtOHSPlF81g56c3w<\/a><\/p>\n<p>\u767c\u4f48\u8005\u5c0d\u672c\u516c\u544a\u7684\u5167\u5bb9\u627f\u64d4\u5168\u90e8\u8cac\u4efb<\/p>\n<h4>NielsenIQ<\/h4>\n<p>NIQ \u662f\u5168\u7403\u9818\u5148\u7684\u6d88\u8cbb\u8005\u6578\u64da\u5206\u6790\u516c\u53f8\uff0c\u5168\u9762\u53ca\u6e05\u6670\u5206\u6790\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u70ba\uff0c\u627e\u51fa\u5d84\u65b0\u7684\u589e\u9577\u9014\u5f91\u30022023 \u5e74\uff0cNIQ \u8207 GfK \u5408\u4f75\uff0c\u5169\u5bb6\u884c\u696d\u9818\u5148\u4f01\u696d\u806f\u624b\uff0c\u958b\u62d3\u5168\u7403\u9818\u57df\u3002\u6574\u9ad4\u96f6\u552e\u89e3\u8b80\u548c\u6700\u5168\u9762\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf \u2500 \u900f\u904e\u6700\u5148\u9032\u7684\u5e73\u53f0\u63d0\u4f9b\u9ad8\u7d1a\u5206\u6790 \u2500 NIQ\u70ba\u5ba2\u6236\u63d0\u4f9b\u5168\u7403\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5e02\u5834\u5168\u8c8c\uff08the Full View<img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\">\uff09\u3002 <\/p>\n<p> NIQ\u662fAdvent International\u7684\u6295\u8cc7\u7d44\u5408\u516c\u53f8\uff0c\u696d\u52d9\u904d\u53ca100\u591a\u500b\u5e02\u5834\uff0c\u8986\u84cb\u5168\u740390%\u4ee5\u4e0a\u7684\u4eba\u53e3\u3002\u5982\u6b32\u4e86\u89e3\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u700f\u89bd NIQ.com. <\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/track.media-outreach.com\/index.php\/WebView\/265449\/146706\" alt=\"\" width=\"1\" height=\"1\" style=\"width:1px;height:1px;\"><\/p>\n<\/div>\n<p>\n\u65b0\u805e\u4f86\u6e90\uff1amedia-outreach<\/p>\n<p>\u4ee5\u4e0a\u65b0\u805e\u6295\u7a3f\u5167\u5bb9\u7531Media-outreach\u5168\u6b0a\u81ea\u8ca0\u8cac\u4efb\uff0c\u82e5\u6709\u6d89\u53ca\u4efb\u4f55\u9055\u53cd\u6cd5\u4ee4\u3001\u9055\u53cd\u672c\u7db2\u7ad9\u6703\u54e1\u689d\u6b3e\u3001\u6709\u4fb5\u5bb3\u7b2c\u4e09\u4eba\u6b0a\u76ca\u4e4b\u865e\uff0c\u5c07\u4e00\u6982\u7531Media-outreach\u627f\u64d4\u6cd5\u5f8b\u53ca\u640d\u5bb3\u8ce0\u511f\u4e4b\u8cac\u4efb\uff0c\u8207\u65b0\u982d\u689dThehubnews\u7121\u95dc\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f\u4ee5\u591a\u5143\u5316\u7684\u65c5\u904a\u6d3b\u52d5\u5305\u62ec\u7f8e\u98df\uff0c\u8cfc\u7269\uff0c\u53ca\u7576\u5730<\/p>\n","protected":false},"author":6,"featured_media":105192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[423],"class_list":["post-105191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life","tag-423","two-columns"],"_links":{"self":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts\/105191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105191"}],"version-history":[{"count":0,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/posts\/105191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=\/wp\/v2\/media\/105192"}],"wp:attachment":[{"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gothe.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}