{"id":102227,"date":"2023-12-01T14:00:00","date_gmt":"2023-12-01T06:00:00","guid":{"rendered":"https:\/\/gothe.tw\/?p=102227"},"modified":"2023-12-01T14:00:00","modified_gmt":"2023-12-01T06:00:00","slug":"appier-ai-%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88%e8%b3%a6%e8%83%bd-nexon-%e6%9c%89%e6%95%88%e5%90%b8%e5%bc%95%e9%ab%98%e5%83%b9%e5%80%bc%e9%81%8a%e6%88%b2%e7%8e%a9%e5%ae%b6","status":"publish","type":"post","link":"https:\/\/gothe.tw\/?p=102227","title":{"rendered":"Appier AI \u89e3\u6c7a\u65b9\u6848\u8ce6\u80fd Nexon \u6709\u6548\u5438\u5f15\u9ad8\u50f9\u503c\u904a\u6232\u73a9\u5bb6"},"content":{"rendered":"
\n
\u53f0\u5317 \uff0c \u53f0\u7063 \u2013 Media OutReach<\/a> \u2013 2023 \u5e74 12 \u6708 1 \u65e5 \u2013 Appier<\/a> \u6301\u7e8c\u904b\u7528 AI SaaS \u6280\u8853\u5354\u52a9\u4f01\u696d\u5316\u89e3\u4e0d\u540c\u985e\u578b\u7684\u5546\u696d\u6311\u6230\uff0c\u4eca\u65e5\u5206\u4eab\u5354\u52a9\u97d3\u570b\u77e5\u540d\u904a\u6232\u516c\u53f8 Nexon \u7372\u53d6\u9ad8\u50f9\u503c\u904a\u6232\u73a9\u5bb6\u7684\u6210\u679c\u3002Nexon \u5728\u5176\u300a\u5730\u4e0b\u57ce\u8207\u52c7\u58eb\u300b\u7684\u884c\u92b7\u6d3b\u52d5\u4e2d\uff0c\u904b\u7528 AIBID \u7372\u53d6\u9ad8\u50f9\u503c\u7528\u6236\uff0c\u4e26\u5f9e\u904a\u6232\u767c\u884c\u7684\u7b2c\u4e00\u5929\u5373\u63a8\u5347\u4e0b\u8f09\u91cf\uff1b\u540c\u6642\u4e5f\u61c9\u7528 AIBID \u518d\u884c\u92b7\u300a\u8dd1\u8dd1\u5361\u4e01\u8eca Rush+\u300b\u7684\u904a\u6232\u7528\u6236\uff0c\u63d0\u9ad8\u7528\u6236\u8f49\u63db\u7387\u4e26\u4fc3\u9032\u66f4\u591a\u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\u8cb7\u3002 <\/p>\n
\n
KartRider Rush+<\/i> <\/div>\n<\/figcaption><\/figure>\n

Nexon \u548c Appier \u81ea 2017 \u5e74\u5c55\u958b\u5408\u4f5c\uff0c\u8fc4\u4eca\u5df2\u6709\u516d\u5e74\uff0c\u671f\u9593\u651c\u624b\u767c\u884c\u8a31\u591a Nexon \u77e5\u540d\u4f5c\u54c1\uff0c\u78ba\u4fdd\u904a\u6232\u5f9e\u4e0a\u7dda\u7b2c\u4e00\u5929\u8d77\u5373\u80fd\u7372\u5f97\u7d55\u4f73\u6210\u679c\u3002\u5176\u6210\u529f\u95dc\u9375\u6b63\u662f Appier \u7684 AIBID \u7528\u6236\u7372\u53d6\u89e3\u6c7a\u65b9\u6848\uff0c\u53ef\u70ba\u6bcf\u4e00\u6b3e\u904a\u6232\u7cbe\u6e96\u8fa8\u8b58\u4e26\u9396\u5b9a\u9ad8\u50f9\u503c\u73a9\u5bb6\u3002 AIBID \u63a1\u7528 Appier \u7368\u6709\u7684 AI \u53d7\u773e\u6a21\u578b\uff0c\u5b83\u80fd\u7cbe\u5fc3\u8b58\u5225\u548c\u5b9a\u4f4d\u9ad8\u50f9\u503c\u73a9\u5bb6\uff0c\u91dd\u5c0d\u4e0d\u540c\u904a\u6232\u8a2d\u8a08\u6700\u7b26\u5408\u5176\u76ee\u6a19\u7684\u7372\u5ba2\u6a5f\u5236\u3002\u900f\u904e\u5c0d\u904a\u6232 \u61c9\u7528\u7a0b\u5f0f\u4e2d\u7684\u73a9\u5bb6\u4e92\u52d5\u3001\u6587\u672c\u8cc7\u6599\u3001\u884c\u92b7\u7d20\u6750\u7684\u6df1\u5165\u5206\u6790\uff0cAIBID \u4e0d\u50c5\u5728\u63a8\u52d5\u904a\u6232\u5b89\u88dd\u4e0a\u64c1\u6709\u51fa\u8272\u7684\u8868\u73fe\uff0c\u540c\u6642\u5728\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08Return on Ad Spending\uff0cROAS\uff09\u65b9\u9762\u5177\u5099\u512a\u7570\u7684\u6210\u6548\uff0c\u80fd\u6709\u6548\u5354\u52a9\u904a\u6232\u54c1\u724c\u978f\u56fa\u73a9\u5bb6\u7684\u7559\u5b58\u8207\u4e92\u52d5\u3002 <\/p>\n

\"Dungeon
\n
Dungeon & Fighter Mobile<\/i> <\/div>\n<\/figcaption><\/figure>\n

Nexon \u90e8\u9580\u4ee3\u8868\uff08Deputy Department Manager\uff09WooChang Lee \u8868\u793a\uff1a\u300cAIBID \u7684\u529f\u80fd\u4ee4\u6211\u5011\u5341\u5206\u9a5a\u8c54\uff0c\u7279\u5225\u662f\u5728 ROAS \u76ee\u6a19\u4e0a\u53d6\u5f97\u597d\u6210\u7e3e\u3002AIBID \u5df2\u7121\u7e2b\u6574\u5408\u5230\u6211\u5011\u7684\u7528\u6236\u7372\u53d6\u7b56\u7565\u4e2d\uff0c\u5354\u52a9\u6211\u5011\u7de0\u9020\u66f4\u4e0a\u4e00\u5c64\u6a13\u7684\u8868\u73fe\u3002\u81ea\u5f9e\u63a1\u7528 Appier \u7684 AIBID \u89e3\u6c7a\u65b9\u6848\u4ee5\u4f86\uff0c\u6211\u5011\u7684\u61c9\u7528\u7a0b\u5f0f\u5f9e\u767c\u884c\u65e5\u5373\u53d6\u5f97\u4eae\u773c\u7684\u4e0b\u8f09\u6210\u6548\uff0c\u8b93\u6211\u5011\u80fd\u5920\u6301\u7e8c\u7a69\u5065\u5730\u7372\u53d6\u512a\u8cea\u7528\u6236\uff0c\u4e26\u7dad\u6301\u826f\u597d\u7684\u7528\u6236\u7559\u5b58\u7387\u3002 Appier \u7684 AI \u5c08\u696d\u4e0d\u50c5\u50c5\u662f\u63d0\u4f9b\u4e00\u500b\u89e3\u6c7a\u65b9\u6848\uff0c\u66f4\u662f\u5354\u52a9\u4f01\u696d\u7dad\u6301\u696d\u52d9\u6210\u9577\u3001\u7de0\u9020\u5353\u8d8a\u6210\u6548\u7684\u50ac\u5316\u5291\u3002\u300d <\/p>\n

\u5728 Nexon \u767c\u884c\u65b0\u904a\u6232\u300a\u5730\u4e0b\u57ce\u8207\u52c7\u58eb\u300b\u5f8c\u7684\u7b2c\u4e00\u9031\u81f3\u7b2c\u56db\u9031\uff0c Nexon \u5de7\u5999\u5730\u904b\u7528 AIBID \u89e3\u6c7a\u65b9\u6848\uff0c\u4fc3\u4f7f\u6574\u9ad4\u904a\u6232\u7684\u7834\u95dc\u7387\u589e\u52a0 6.9%\uff0c\u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\u8cb7\u91cf\u6210\u9577\u8fd1 1.4 \u500d\u3002\u5728 ABID \u7684\u63a8\u6ce2\u52a9\u703e\u4e0b\uff0c\u4e0b\u8f09\u8a72\u904a\u6232\u7684\u7528\u6236\u7e8c\u73a9\u52d5\u529b\u589e\u5f37\uff0c\u4e5f\u6210\u529f\u70ba\u61c9\u7528\u7a0b\u5f0f\u8ca2\u737b\u66f4\u591a\u6d88\u8cbb\u3002 <\/p>\n

\"NEXON<\/figure>\n

\u4e0d\u540c\u65bc\u65b0\u904a\u6232\u767c\u884c\uff0c\u904a\u6232\u5728\u767c\u884c\u4e00\u500b\u6708\u5f8c\uff0c\u96a8\u8457\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\u6709\u65b0\u54c1\u554f\u4e16\uff0c\u73a9\u5bb6\u7684\u6ce8\u610f\u529b\u5bb9\u6613\u88ab\u5206\u6563\uff0c\u5373\u4f7f\u662f\u6700\u592f\u7684\u8a71\u984c\u904a\u6232\u4e5f\u6703\u9762\u81e8\u73a9\u5bb6\u8208\u8da3\u6e1b\u5f31\u7684\u554f\u984c\u3002 Nexon \u65d7\u4e0b\u7684\u71b1\u9580\u904a\u6232\u300a\u8dd1\u8dd1\u5361\u4e01\u8eca Rush+\u300b\u7576\u6642\u5373\u9762\u81e8\u6b64\u60c5\u6cc1\u3002\u300a\u8dd1\u8dd1\u5361\u4e01\u8eca Rush+\u300b\u662f Nexon \u300a\u8dd1\u8dd1\u5361\u4e01\u8eca\u300b\u7684\u624b\u904a\u7248\uff0c\u5728\u767c\u884c\u5f8c\u7b2c 45 \u5929\u958b\u59cb\u51fa\u73fe\u4e0b\u8f09\u91cf\u6210\u9577\u8da8\u7de9\u7684\u60c5\u5f62\u3002\u70ba\u4e86\u626d\u8f49\u5c40\u52e2\uff0c Nexon \u5c0e\u5165\u4e86 AIBID \u7684\u518d\u884c\u92b7\u529f\u80fd\uff0c\u6210\u529f\u6fc0\u6d3b\u6536\u5230\u518d\u884c\u92b7\u8a0a\u606f\u7684\u73a9\u5bb6\uff0c\u5e36\u52d5\u6574\u9ad4\u8f49\u63db\u7387\u63d0\u5347\u4e86 55%\uff0c\u4ee5\u53ca App \u5167\u8cfc\u8cb7\u6b21\u6578\u63d0\u5347 16%\u3002 <\/p>\n

\u8207\u7528\u6236\u7372\u53d6\u529f\u80fd\u76f8\u540c\uff0cAIBID \u7684\u518d\u884c\u92b7\u529f\u80fd\u4e4b\u6240\u4ee5\u80fd\u5e36\u52d5\u8f49\u63db\u7387\u8207\u8cfc\u8cb7\u6b21\u6578\uff0c\u662f\u57fa\u65bc\u904b\u7528 AI \u5c0d\u73a9\u5bb6\u884c\u70ba\u9032\u884c\u5206\u6790\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u65bc\u8fd1\u671f\u7684\u8cfc\u8cb7\u884c\u70ba\u3001\u7834\u95dc\u901f\u5ea6\u3001\u767b\u5165\u983b\u7387\u7b49\uff0c\u6839\u64da\u9019\u4e9b\u884c\u70ba\u5206\u6790\u627e\u51fa\u503c\u5f97\u518d\u884c\u92b7\u7684\u73a9\u5bb6\u3002\u4f8b\u5982\u904e\u53bb 3 \u5929\u5167\u5177\u6709 App \u5167\u8cfc\u8cb7\u884c\u70ba\u30015 \u5929\u5167\u5b8c\u6210\u904a\u6232\u7b2c 25 \u95dc\uff0c\u4ee5\u53ca\u55ae\u65e5\u5167\u958b\u555f\u904a\u6232\u81f3\u5c11 5 \u6b21\u4ee5\u4e0a\u3002\u5728\u5708\u5b9a\u7b26\u5408\u689d\u4ef6\u7684\u73a9\u5bb6\u5f8c\uff0cAIBID \u6703\u767c\u9001\u901a\u77e5\u7d66\u9019\u4e9b\u73a9\u5bb6\uff0c\u63d0\u9192\u4ed6\u5011\u7e7c\u7e8c\u7834\u95dc\uff0c\u6216\u662f\u56de\u5230\u904a\u6232\u4e2d\u3002 <\/p>\n

Nexon \u8207 Appier \u5408\u4f5c\u5f8c\uff0c\u4e5f\u6301\u7e8c\u63a1\u7528\u66f4\u591a\u5ee3\u544a\u5275\u610f\u7684\u65b0\u529f\u80fd\uff0c\u5305\u62ec 3D \u6a6b\u5e45\u5ee3\u544a\u548c\u6a6b\u5e45\u5ee3\u544a\u5167\u7684\u5f71\u7247\u3002\u9019\u5169\u7a2e\u65b0\u8208\u5ee3\u544a\u7d20\u6750\u7d93\u904e\u9a57\u8b49\u80fd\u66f4\u6709\u6548\u5438\u5f15\u53d7\u773e\u7684\u76ee\u5149\uff0c\u4e26\u53d6\u5f97\u66f4\u9ad8\u7684\u8f49\u63db\u7387\uff0c\u800c\u4e14\u5df2\u88ab\u6210\u529f\u904b\u7528\u81f3 Nexon \u5ee3\u53d7\u597d\u8a55\u6216\u662f\u65b0\u63a8\u51fa\u7684\u904a\u6232\u4e2d\uff0c\u4f8b\u5982\u300a\u8dd1\u5361\u4e01\u8eca\uff1a\u6f02\u79fb\u300b\u548c\u300a\u5192\u96aa\u5cf6 M\u300b\uff0c\u4e26\u4e14\u70ba\u9019\u4e9b\u904a\u6232\u986f\u8457\u63d0\u9ad8\u4e86\u9ede\u64ca\u7387\uff08CTR\uff09\u3002
Hashtag: #Appier<\/p>\n

https:\/\/www.linkedin.com\/company\/appier\/<\/a><\/p>\n

\u767c\u4f48\u8005\u5c0d\u672c\u516c\u544a\u7684\u5167\u5bb9\u627f\u64d4\u5168\u90e8\u8cac\u4efb<\/p>\n

\u95dc\u65bc Appier<\/h4>\n

Appier\uff08TSE\uff1a4180\uff09\u662f\u4e00\u5bb6\u63a1\u7528\u4eba\u5de5\u667a\u6167\uff08AI\uff09\u5354\u52a9\u4f01\u696d\u9032\u884c\u5546\u696d\u6c7a\u7b56\u7684\u8edf\u9ad4\u5373\u670d\u52d9\uff08SaaS\uff09\u516c\u53f8\u3002 Appier \u6210\u7acb\u65bc 2012 \u5e74\uff0c\u4ee5\u5be6\u73fe AI \u7684\u666e\u53ca\u5316\u70ba\u9858\u666f\uff0c\u76ee\u524d\u5728\u4e9e\u592a\u5730\u5340\u3001\u6b50\u6d32\u53ca\u7f8e\u570b\u64c1\u6709 17 \u500b\u71df\u696d\u64da\u9ede\uff0c\u4e26\u65bc\u6771\u4eac\u8b49\u5238\u4ea4\u6613\u6240\u639b\u724c\u4e0a\u5e02\u3002\u6b32\u4e86\u89e3\u66f4\u591a\u8a0a\u606f\uff0c\u8acb\u9020\u8a2a www.appier.com\/zh-hant<\/a>\u3002 <\/p>\n

\u95dc\u65bc Nexon <\/h4>\n

\u6210\u7acb\u65bc 1994 \u5e74\uff0cNEXON \u6709\u9650\u516c\u53f8\uff08\u80a1\u7968\u4ee3\u865f 3659.TO\uff09\u662f\u4e00\u9593\u88fd\u4f5c\u3001\u958b\u767c\u548c\u904b\u71df\u7dda\u4e0a\u904a\u6232\u53ca\u865b\u64ec\u4e16\u754c\u7684\u516c\u53f8\u30022011 \u5e74 12 \u6708\uff0cNexon \u9996\u6b21\u5728\u6771\u4eac\u8b49\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\uff0c\u4e26\u65bc 2015 \u5e74\u9032\u5165 JPX400\uff0c2017 \u5e74\u88ab\u7d0d\u5165\u65e5\u7d93 300 \u6307\u6578\uff0c\u4ee5\u53ca\u5728 2020 \u5e74\u88ab\u7d0d\u5165\u65e5\u7d93 225 \u6307\u6578\u3002\u81f3\u4eca Nexon \u6709 50 \u591a\u6b3e\u5728\u7dda\u904a\u6232\u5b58\u65bc 190 \u591a\u500b\u570b\u5bb6\u7684\u500b\u4eba\u96fb\u8166\u3001\u904a\u6232\u6a5f\u548c\u79fb\u52d5\u88dd\u7f6e\u4e0a\uff0c\u4e3b\u8981\u7684\u904a\u6232\u7cfb\u5217\u5305\u62ec\u300a\u6953\u4e4b\u8c37\u300b\u3001\u300a\u8dd1\u8dd1\u5361\u4e01\u8eca\u300b\u548c\u300a\u5730\u4e0b\u57ce\u8207\u52c7\u58eb\u300b\u30022021 \u5e74\uff0cNexon \u6536\u8cfc\u745e\u5178\u65af\u5fb7\u54e5\u723e\u6469\u7684 Embark Studios AB \u516c\u53f8\uff0c\u8a72\u516c\u53f8\u6b63\u5728\u958b\u767c\u65bc\u5168\u7403\u767c\u884c\u7684\u591a\u6b3e\u904a\u6232\u3002 <\/p>\n

\"\"<\/p>\n<\/div>\n

\n\u65b0\u805e\u4f86\u6e90\uff1amedia-outreach<\/p>\n

\u4ee5\u4e0a\u65b0\u805e\u6295\u7a3f\u5167\u5bb9\u7531Media-outreach\u5168\u6b0a\u81ea\u8ca0\u8cac\u4efb\uff0c\u82e5\u6709\u6d89\u53ca\u4efb\u4f55\u9055\u53cd\u6cd5\u4ee4\u3001\u9055\u53cd\u672c\u7db2\u7ad9\u6703\u54e1\u689d\u6b3e\u3001\u6709\u4fb5\u5bb3\u7b2c\u4e09\u4eba\u6b0a\u76ca\u4e4b\u865e\uff0c\u5c07\u4e00\u6982\u7531Media-outreach\u627f\u64d4\u6cd5\u5f8b\u53ca\u640d\u5bb3\u8ce0\u511f\u4e4b\u8cac\u4efb\uff0c\u8207\u65b0\u982d\u689dThehubnews\u7121\u95dc\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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