{"id":101760,"date":"2023-11-30T10:59:00","date_gmt":"2023-11-30T02:59:00","guid":{"rendered":"https:\/\/gothe.tw\/?p=101760"},"modified":"2023-11-30T10:59:00","modified_gmt":"2023-11-30T02:59:00","slug":"%e6%ad%a1%e8%81%9a%e9%9b%86%e5%9c%98%e7%99%bc%e4%bd%882023%e5%b9%b4q3%e8%b2%a1%e5%a0%b1%ef%bc%9a%e9%9b%86%e5%9c%98%e6%8c%81%e7%ba%8c%e7%9b%88%e5%88%a9-bigo%e7%87%9f%e6%94%b6%e9%87%8d%e5%9b%9e%e5%90%8c","status":"publish","type":"post","link":"https:\/\/gothe.tw\/?p=101760","title":{"rendered":"\u6b61\u805a\u96c6\u5718\u767c\u4f482023\u5e74Q3\u8ca1\u5831\uff1a\u96c6\u5718\u6301\u7e8c\u76c8\u5229 BIGO\u71df\u6536\u91cd\u56de\u540c\u6bd4\u6b63\u589e\u9577"},"content":{"rendered":"<div>\n<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1887625\/1_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\">\u65b0\u52a0\u5761<\/span><span class=\"legendSpanClass\">2023\u5e7411\u670830\u65e5<\/span> \/\u7f8e\u901a\u793e\/ \u2014 \u65b0\u52a0\u5761\u6642\u95932023\u5e7411\u670830\u65e5\uff0c\u6b61\u805a\u96c6\u5718\uff08NASDAQ:YY\uff0c\u7c21\u7a31\u300c\u6b61\u805a\u300d\u6216\u300c\u96c6\u5718\u300d\uff09\uff0c\u4e00\u5bb6\u5168\u7403\u9818\u5148\u7684\u79d1\u6280\u4e92\u806f\u7db2\u516c\u53f8\uff0c\u767c\u4f482023\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8ca1\u5831\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2351\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><span><\/span><\/p>\n<\/div>\n<p>\u7b2c\u4e09\u5b63\u5ea6\uff0c\u6b61\u805a\u96c6\u5718\u6536\u5165<span id=\"spanHghlt6c0f\">5.671<\/span>\u5104\u7f8e\u5143\uff0c\u74b0\u6bd4\u589e\u9577<span id=\"spanHghlt02af\">3.6%<\/span>\uff1b\u5176\u4e2d\u6838\u5fc3\u696d\u52d9\u677f\u584aBIGO\u71df\u6536\u9054<span id=\"spanHghlt23c7\">4.941<\/span>\u5104\u7f8e\u5143\uff0c\u74b0\u6bd4\u589e\u9577<span id=\"spanHghlt2a18\">4.9%<\/span>\uff0c\u540c\u6bd4\u589e\u9577\u9054<span id=\"spanHghlted37\">2.2%\uff0c\u57286\u500b\u5b63\u5ea6\u5f8c\u9996\u6b21\u5be6\u73fe\u55ae\u5b63\u71df\u6536\u540c\u6bd4\u6b63\u589e\u9577\u3002<\/span>\u96c6\u5718\u7b2c\u4e09\u5b63\u5ea6\u7684\u6de8\u76c8\u5229\u548cnon-GAAP<sup>1<\/sup>\u7684\u6de8\u76c8\u5229\u5206\u5225\u70ba7290\u842c\u7f8e\u5143\u548c8120\u842c\u7f8e\u5143\uff0c\u5c0d\u61c9\u7684\u6de8\u5229\u7387\u548cnon-GAAP<sup>1<\/sup>\u7684\u6de8\u5229\u7387\u5206\u5225\u9054<span id=\"spanHghlt29a4\">1<\/span><span id=\"spanHghlt86bc\">2.9%\u548c14.3%<\/span>\uff1bBIGO\u677f\u584a\u7684\u7d93\u71df\u5229\u6f64\u548cnon-GAAP<sup>1<\/sup>\u7684\u7d93\u71df\u5229\u6f64\u5206\u5225\u70ba<span id=\"spanHghlt4672\">6850<\/span>\u842c\u7f8e\u5143\u548c<span id=\"spanHghlt7053\">8190<\/span>\u842c\u7f8e\u5143\uff0c\u5c0d\u61c9\u7684\u7d93\u71df\u5229\u6f64\u7387\u548cnon-GAAP<sup>1<\/sup>\u7684\u7d93\u71df\u5229\u6f64\u7387\u5206\u5225\u70ba<span id=\"spanHghlt7f3c\">13.9%<\/span>\u548c<span id=\"spanHghlt267f\">16.6%<\/span>\u3002\u672c\u5b63\u5ea6\uff0c\u6b61\u805a\u7e7c\u7e8c\u9304\u5f97\u6b63\u5411\u7d93\u71df\u73fe\u91d1\u6d41<span id=\"spanHghlt22b6\">7290<\/span>\u842c\u7f8e\u5143\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u672c\u5b63\u5ea6\u6b61\u805a\u65b0\u589e\u56de\u8cfc<span id=\"spanHghlt473c\">4350<\/span>\u842c\u7f8e\u5143\u80a1\u7968\uff0c\u6301\u7e8c\u4ee5\u5be6\u969b\u884c\u52d5\u56de\u994b\u80a1\u6771\u3002<span id=\"spanHghlt0c83\">\u622a\u81f3\u7b2c\u4e09\u5b63\u5ea6\u672b\uff0c\u6b61\u805a\u96c6\u57182023\u5e74\u7d2f\u8a08\u80a1\u6771\u56de\u994b\u91d1\u984d\u90543.554\u5104\u7f8e\u5143<\/span>\uff08\u542b\u56de\u8cfc\u53ca\u6d3e\u606f\uff09\u3002<\/p>\n<p>\u6b61\u805a\u8463\u4e8b\u9577\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u674e\u5b78\u6de9\u8868\u793a\uff0c<span id=\"spanHghlt07e6\">\u6191\u85c9\u9ad8\u6548\u6709\u91dd\u5c0d\u6027\u7684\u589e\u9577\u7b56\u7565<\/span>\uff0c\u6211\u5011\u5168\u7403\u696d\u52d9BIGO\u5be6\u73fe\u7528\u6236\u3001\u71df\u6536\u3001\u5229\u6f64\u7684\u591a\u91cd\u540c\u6bd4\u6b63\u589e\u9577\u3002\u540c\u6642\uff0c\u4f9d\u9760\u5275\u65b0\u7684\u5168\u7403\u672c\u571f\u904b\u71df\u6d3b\u52d5\uff0c\u6301\u7e8c\u7684\u7522\u54c1\u8fed\u4ee3\u512a\u5316\uff0c\u63a8\u52d5\u7528\u6236\u5167\u5bb9\u548c\u793e\u4ea4\u9ad4\u9a57\u7684\u63d0\u5347\uff0c\u9a45\u52d5\u7528\u6236\u6d3b\u8e8d\u53ca\u4ed8\u8cbb\u7684\u589e\u9577\u3002\u7b2c\u4e09\u5b63\u5ea6\uff0c\u96c6\u5718\u5168\u7403\u793e\u4ea4\u5a1b\u6a02MAU\u540c\u6bd4\u589e\u9577<span id=\"spanHghlt078d\">2.6%<\/span>\u9054<span id=\"spanHghlt15ab\">2.768<\/span>\u5104\u3002\u5176\u4e2d\uff0cBigo Live MAU\u540c\u6bd4\u589e\u9577<span id=\"spanHghltf263\">14%<\/span>\u81f3<span id=\"spanHghltc956\">4030<\/span>\u842c\uff0c\u4ed8\u8cbb\u7528\u6236\u4fdd\u6301\u5065\u5eb7\u589e\u9577\u3001ARPPU\uff08\u6bcf\u4ed8\u8cbb\u7528\u6236\u5e73\u5747\u6536\u5165\uff09\u4ea6\u7372\u5f97\u74b0\u6bd4\u63d0\u5347\u3002\u672a\u4f86\uff0c\u6b61\u805a\u5c07\u7e7c\u7e8c\u5805\u6301\u6709\u91dd\u5c0d\u6027\u3001\u9ad8\u6548\u7684\u589e\u9577\u6230\u7565\uff0c\u4ee5\u7522\u54c1\u548c\u904b\u71df\u5275\u65b0\u4f86\u9a45\u52d5\u696d\u52d9\u7684\u6301\u7e8c\u5fa9\u8607\uff0c\u63a8\u52d5\u6838\u5fc3\u696d\u52d9\u7d93\u71df\u73fe\u91d1\u6d41\u7a69\u5065\u589e\u9577\uff0c\u540c\u6642\u512a\u5148\u6295\u5165\u8cc7\u6e90\u5230\u7b26\u5408\u9577\u671f\u6230\u7565\u898f\u5283\u7684\u696d\u52d9\u65b9\u5411\u4e2d\uff0c\u7a4d\u6975\u8b00\u6c42\u9577\u671f\u589e\u9577\u6a5f\u6703\u3002<\/p>\n<p><b>2023\u5e74\u7b2c\u4e09\u5b63\u5ea6\u696d\u52d9\u4eae\u9ede <\/b><\/p>\n<p>\u7b2c\u4e09\u5b63\u5ea6\uff0cBigo Live\u7684\u5168\u7403\u7528\u6236\u589e\u9577\u4fdd\u6301\u5f37\u52c1\u8da8\u52e2\uff0cMAU\u540c\u6bd4\u589e\u9577<span id=\"spanHghlt92a8\">14%<\/span>\u81f3<span id=\"spanHghltbcc6\">4030<\/span>\u842c\uff1b\u5176\u4e2d\uff0c\u6b50\u6d32\u5340\u57df\u540c\u6bd4\u589e\u9577<span id=\"spanHghlt5465\">12.9%<\/span>\uff0c\u4e2d\u6771\u5730\u5340\u540c\u6bd4\u589e\u9577<span id=\"spanHghlt2728\">15.3%<\/span>\uff0c\u6771\u5357\u4e9e\u53ca\u5176\u4ed6\u5730\u5340\u540c\u6bd4\u589e\u9577<span id=\"spanHghltdf03\">14.4%<\/span>\u3002\u5728\u7528\u6236\u6301\u7e8c\u9ad8\u901f\u589e\u9577\u7684\u540c\u6642\uff0cBigo Live\u7684\u71df\u6536\u74b0\u6bd4\u589e\u9577\uff0c\u5176\u4e2d\u767c\u9054\u570b\u5bb6\u53ca\u5927\u5340\uff0c\u5c24\u5176\u6b50\u6d32\u3001\u65e5\u97d3\u6fb3\u65b0\u7b49\u5730\u7684\u71df\u6536\u9818\u8dd1\u5176\u4ed6\u5e02\u5834\u3002<\/p>\n<p>Bigo Live\u7b2c\u4e09\u5b63\u5ea6\u6301\u7e8c\u805a\u7126\u5167\u5bb9\u548c\u793e\u4ea4\uff0c\u958b\u5c55\u4e00\u7cfb\u5217\u6709\u8a71\u984c\u6027\u548c\u50b3\u64ad\u5ea6\u7684\u591a\u5143\u512a\u8cea\u5167\u5bb9\u548c\u904b\u71df\u6d3b\u52d5\uff0c\u5728\u4e2d\u6771\u63a8\u51fa\u65b0\u7bc0\u76ee\u300a\u6f14\u6280\u5927\u5e2b\u300b\uff0c\u7531\u8457\u540d\u7d04\u65e6\u6f14\u54e1Monther Rayahneh\u7368\u5bb6\u76f4\u64ad\u8b1b\u89e3\u4e00\u7cfb\u5217\u8868\u6f14\u5927\u5e2b\u8ab2\u7a0b\u3002\u5728\u5370\u5c3c\uff0c\u9996\u6b21\u63a8\u51fa\u7684\u300aFriends for Live\u300b\u77ed\u7247 , \u7531\u4e09\u540dBigo Live\u4e3b\u64ad\u8207\u5370\u5c3c\u672c\u5730\u65b0\u4eba\u6f14\u54e1\u5408\u4f5c\u4e3b\u6f14\uff0c\u5728\u7576\u5730\u77e5\u540d\u8996\u983b\u7db2\u7ad9Vidio\u4e0a\u64ad\u51fa\u3002\u5728\u4e2d\u6771\u53ca\u5317\u975e\uff0cBigo Live\u64f4\u5927\u4e86\u8207\u982d\u90e8KOL\u7684\u8de8\u754c\u5408\u4f5c\u529b\u5ea6\uff0c\u9080\u8acb\u64c1\u6709\u5343\u842c\u7c89\u7d72\u7684KOL\u53ca\u540d\u6a21\u53c3\u52a0\u300c\u5171\u4eab\u590f\u65e5\u98a8\u60c5\u300d\u6d3b\u52d5\uff0c\u5206\u4eab\u6700\u65b0\u590f\u65e5\u6642\u5c1a\u8da8\u52e2\u548c\u51fa\u904a\u9ad4\u9a57\uff0c\u5927\u5e45\u63d0\u5347\u7528\u6236\u7684\u53c3\u8207\u8208\u8da3\u548c\u5275\u4f5c\u71b1\u60c5\u3002\u540c\u6642\uff0cBigo Live\u9f13\u52f5\u7528\u6236\u7e7c\u7e8c\u63a2\u7d22\u3001\u53c3\u8207\u5bb6\u65cf\u6d3b\u52d5\uff0c\u7b2c\u4e09\u5b63\u5ea6\uff0c\u5bb6\u65cf\u65e5\u5747\u6d3b\u8e8d\u4eba\u6578\u74b0\u6bd4\u63d0\u53475.1%\uff0c\u5bb6\u65cf\u7c3d\u7d04\u4e3b\u64ad\u4eba\u6578\u74b0\u6bd4\u63d0\u534717.4%\u3002<\/p>\n<p>\u5728\u8cbc\u5427\u7570\u6b65\u5167\u5bb9\u65b9\u9762\uff0cBigo Live\u901a\u904e\u6301\u7e8c\u512a\u5316\u63a8\u85a6\u7b97\u6cd5\uff0c\u589e\u52a0\u5c0d\u5275\u4f5c\u8005\u7684\u6fc0\u52f5\uff0c\u9010\u6b65\u642d\u5efa\u8fd0\u52a8\u3001\u97e9\u6d41\u3001\u5ba0\u7269\u7b49\u7cbe\u54c1\u5167\u5bb9\u6c60\uff0c\u63a8\u52d5\u5167\u5bb9\u751f\u7522\u548c\u6d88\u8cbb\u589e\u9577\u3002\u7b2c\u4e09\u5b63\u5ea6\uff0c\u8cbc\u5427\u8996\u983b\u767c\u5e16\u4eba\u6578\u74b0\u6bd4\u589e\u957742.8%\uff0c\u8996\u983b\u5167\u5bb9\u4eba\u5747\u6709\u6548\u6d41\u89bd\u6b21\u6578\u74b0\u6bd4\u63d0\u534729.3%\u3002\u5728\u76f4\u64ad\u548c\u4ea4\u53cb\u65b9\u5411\u4e0a\uff0cBigo Live\u6301\u7e8c\u901a\u904e\u623f\u9593\u5de5\u5177\u7684\u512a\u5316\u548c\u4e92\u52d5\u73a9\u6cd5\u8c50\u5bcc\u5ea6\u7684\u63d0\u5347\uff0c\u6210\u529f\u62c9\u52d5\u7e3d\u958b\u64ad\u4eba\u6578\u74b0\u6bd4\u589e\u95778.5%\uff0c\u591a\u4eba\u623f\u958b\u64ad\u4eba\u6578\u74b0\u6bd4\u63d0\u53473.7%\u3002\u5728\u964c\u751f\u4eba\u793e\u4ea4\u63a2\u7d22\u65b9\u5411\uff0cBigo 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